Forrester eCommerce

AUGUST 5, 2021

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […]. But what will be the most challenging?

B2C 477

B2C Marketing Customer 477

Forrester eCommerce

JANUARY 11, 2022

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex.

Consumer 369

Consumer Customer B2C Marketing 369

Forrester eCommerce

JULY 29, 2022

After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the productivity of [its] fulfillment network.” As a result, Amazon reported a $2 billion loss, marking the business’s second consecutive quarterly loss, which hasn’t happened since 2014.

Fulfillment 370

Fulfillment Improvements B2C Retail 370

Forrester eCommerce

JUNE 20, 2022

The 2022 edition of Viva Tech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections. Paris was the center of innovation and technology last week.

Events 367

Events Technology Customer Experience B2C 367

Forrester eCommerce

JANUARY 6, 2022

“Over half of CMOs will make employee experience (EX) essential to brand planning” – Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter months hounding a panel of brand experts for their insights as I wrote Forrester’s annual brand spotlight report (to be published later this (..)

B2C 368

B2C Marketing Customer 368

BigCommerce

JULY 28, 2022

BigCommerce is proud to share that it has received high honors as a top solution in the 2022 Paradigm B2B…

BigCommerce 377

BigCommerce B2B B2C eCommerce 377

Forrester eCommerce

NOVEMBER 8, 2022

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022.

Financial Services 195

Financial Services Customer Banking Customer Loyalty 195

Retail TouchPoints

FEBRUARY 1, 2022

2022 is shaping up to be a big opportunity for sellers as many are looking to diversify distribution away from Amazon, just as new marketplace opportunities are opening up. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands. The Year of the Seller. Jim Stirewalt is the U.S.

Small Business Retail 292

Small Business Retail Supplies Retail B2C 292

Forrester eCommerce

SEPTEMBER 29, 2022

Read our insights to help you prep for the 2022 season! Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store.

Blog 195

Blog Marketing Other B2C 195

Forrester eCommerce

SEPTEMBER 6, 2022

This is especially true during turbulent times as B2C marketers confront a range of challenges and opportunities such as changing consumer needs, data deprecation, and a post-pandemic/pre-recession economy. The Forrester Wave™: Enterprise Marketing Suites, Q3 2022 is Forrester’s newest coverage of this critical martech […].

B2C 195

B2C Technology Marketing Consumer 195

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Forrester eCommerce

MAY 24, 2022

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.

B2C 195

B2C Marketing Channel Consumer 195

Forrester eCommerce

JULY 13, 2021

With further rollouts in 2021/2022, we expect to see this digital currency significantly impact a variety of B2C and B2B industries across financial services, retail, transportation, and entertainment. In fact, the digital yuan […].

Digital Currency 276

Digital Currency Banking Financial Services B2C 276

Forrester eCommerce

JULY 14, 2022

Our analysis of retailer activity on Amazon Prime Day 2022 reviewed 115 brand and retailer websites, spanning numerous categories. Here are this year’s key findings.

Retail 195

Retail B2C Consumer Customer 195

Kibo

AUGUST 26, 2022

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62

B2C B2B Subscription Reference 62

Forrester eCommerce

MARCH 21, 2022

According to Forrester’s Marketing Survey 2022, talent will be among Asia Pacific (APAC) marketing decision-makers’ top challenges over the next 12 months: 26% considered limited marketing headcount as a top challenge 22% considered difficulty in recruiting marketing talent as a top challenge 17% considered employees not having the right skills (..)

Marketing 195

Marketing B2C 195

Forrester eCommerce

JULY 6, 2022

I’m pleased to announce the latest published The Forrester Wave™: Global Adobe Services Partners, Q3 2022.

Customer Experience 195

Customer Experience B2C Technology Marketing 195

Forrester eCommerce

JULY 27, 2022

Alphabet missed earnings per share (EPS) and revenue expectations in Q2 2022, reporting EPS of $1.21 expected and revenue of $69.7 billion vs. $69.9 The company’s profit dropped 14% compared to Q2 2021, when Alphabet benefitted from a surge in spending caused by the post-pandemic reopening.

B2C 150

B2C Customer Marketing 150

ChannelSale

MARCH 21, 2023

Back in 2022, it was predicted the global e-commerce market would reach $5.7 In this post, you will comprehend the things that took place in the e-commerce sector in 2022 and what 2023 has in store. E-commerce Rewind: Taking a look at 2022 2022 recorded inflation, which had never occurred in 40 years.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

BigCommerce

SEPTEMBER 28, 2022

Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…

Beauty and Health 246

Beauty and Health eCommerce BigCommerce Consumer 246

Forrester eCommerce

SEPTEMBER 29, 2022

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

Consumer 195

Consumer Marketing B2C Customer 195

Ecommerce Platforms

AUGUST 17, 2022

What is the Best CMS Software in 2022? Magento is a highly scalable solution for content management, where you can handle both B2B and B2C business needs from one convenient space. B2B and B2C content management supported. The post Best Content Management Systems in 2022 appeared first on Ecommerce Platforms.

Management 104

Management Payment Services Magento SEO 104

Forrester eCommerce

NOVEMBER 2, 2023

Weekly TikTok Usage Peaked In 2022 Yet Placed First With US Teens In 2023 Two years ago, we reported that weekly usage of TikTok had surpassed Instagram among US teens — with […] The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old.

Consumer 410

Consumer Social Media B2C Customer 410

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. software and SaaS sales data from 2018-2022 to glean insights into monthly and quarterly sales trends across the last five years. Are you optimizing all possible Q4 sales opportunities for your software business?

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Forrester eCommerce

OCTOBER 4, 2022

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Channel 195

Channel Consumer Customer Experience B2C 195

Forrester eCommerce

SEPTEMBER 19, 2023

Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that […]

Financial Services 424

Financial Services Banking Improvements Management 424

SheerID

AUGUST 22, 2022

The post SheerID partners with BigCommerce to Provide Exclusive Offers and Discounts to Merchants appeared first on SheerID.

BigCommerce 147

BigCommerce B2C eCommerce Platforms eCommerce 147

Digital Doughnut

JUNE 23, 2022

2022 is shaping up to be an exciting year for paid search, with a number of new trends emerging that marketers need to be aware of. In this blog post, we'll take a look at some of the most important PPC trends for this year and how advertisers can make sure their campaigns are ahead of the curve.

PPC 105

PPC Blog Marketing B2C 105

Pivotree Blog

SEPTEMBER 22, 2022

Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers. TORONTO, September 22, 2022 – Pivotree Inc. Experts in digital commerce solutions share their strategies for reducing exposure to inflationary pressures and economic downturns.

Webinar 52

Webinar B2C B2B Retail 52

Kibo

JANUARY 21, 2022

For retailers, 2022 poses a unique set of challenges. ” Here are three things we learned at NRF 2022 about adapting and thriving in an unpredictable marketplace. As 2022 commences, retailers are still rattled by supply chain shortages, glitches, and redundancies—and it’s not going to let up anytime soon.

eCommerce 62

eCommerce Retail Supplies Shipping Costs 62

Forrester eCommerce

MAY 8, 2020

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

Marketing 506

Marketing Technology B2C B2B 506

Forrester eCommerce

FEBRUARY 10, 2022

The Super Bowl Fizzles The Super Bowl is due for a come-back as the luster of The Big Game has waned over time. Last year’s viewership originally reported at 92,000,000 was the smallest Super Bowl audience since 2007 — an audience that has dropped steadily since 2015 when a record 114,000,000 Americans tuned in. More […].

Games 195

Games B2C Marketing 195

Forrester eCommerce

FEBRUARY 8, 2022

In 2020-21, when advertisers were making decisions about their advertising investments, times were tough. The cultural environment was precarious and the trajectory of the pandemic more uncertain than now. This sentiment affected advertising in the 2021 Super Bowl.

B2C 195

B2C Marketing Customer 195

Retail TouchPoints

DECEMBER 23, 2022

As 2022 wraps up, it’s time for a “reset.” When Target announced its profits decreased by 52% in Q3 in November 2022, blaming inflation, changing consumer behavior and economic uncertainty, it sent a shock wave across the retail industry. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

Forrester eCommerce

NOVEMBER 23, 2021

Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce.

eCommerce 195

eCommerce Retail Customer Experience B2C 195

Kibo

MARCH 24, 2022

According to Kibo and Ignitiv’s new report, “ 2022 Distributed Order Management for Retail ,” the post-COVID world will be characterized by a deep and transformative embrace of digital. 2022 Distributed Order Management for Retail. The post New Report: 2022 Distributed Order Management for Retail appeared first on Kibo Commerce.

Management 62

Management Retail Download Customer Loyalty 62