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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

One such payment option that has demonstrated its effectiveness in streamlining these transactions is Dynamic Currency Conversion (DCC). DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Benefits for Retailers 1. As evidenced by the data showing U.S.

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Why Gaming Retailers Should Promote Cybersecurity 

365 Retail

Gaming is a great way to unwind and relax, but cybersecurity threats can dampen the fun. The risks of gaming not only harm consumers but also reduce people’s trust. This means they can threaten the bottom line of gaming retailers. In this guide, we’ll explore why gaming retailers should promote cybersecurity.

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Despite worldwide challenges including an ongoing conflict in Ukraine, global inflation and continued COVID-19 worries — particularly in China where demand for premium goods is typically high — the luxury business remains strong. During its July 26, 2022 earnings release, LVMH reported revenue of approximately $37.3

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

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ESW Acquires Scalefast to Bolster Cross-Border Commerce Solutions

Retail TouchPoints

DTC ecommerce solution provider ESW will acquire Scalefast , an end-to-end ecommerce company, in a deal that is expected to close by mid-year 2022. The acquisition aims to extend ESW’s market strength across apparel, beauty, personal care and luxury brands to include entertainment, gaming and electronics.

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Amazon Expands Buy with Prime Availability to all U.S. Marketplace Sellers

Retail TouchPoints

Additionally, Amazon is adding a new feature to the Buy with Prime package that will enable merchants to display ratings and reviews from Amazon customers on their own online stores. Launched in April 2022 , Buy with Prime is Amazon’s answer to the growing success (and power) of the third-party merchants that sell on its site.