Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […]. Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market.

Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester eCommerce

Southeast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people.

The Fraud Management Solutions Market Will Exceed $10 Billion By 2023

Forrester eCommerce

Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European eCommerce fraud will reach $18.6 billion in 2018. And in its 2017 True Cost of Fraud report, LexisNexis Risk Solutions estimates that fraud […]. fraud management IT spending forecasts security & risk ForecastView fraud

How Blockchain Technology is Shaping Ecommerce


With worldwide ecommerce revenue set to hit the $135 billion mark by 2023 , the adoption of blockchain technology isn’t just a passing idea anymore. Blockchain technology is becoming the driving force for global financial transactions.

Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset


billion and 8% share by 2023. Everywhere you look, eCommerce is booming—and loudly. eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5% from 2016 to 2021—which is nearly 4x faster than overall retail sales projections.

Zappos Embraces Content-Plus-Commerce, While Paid Loyalty Programs Multiply


billion by 2023 — only 42% of loyalty program members are actively engaged. How do you engage readers and shoppers? Zappos launched a commerce-plus-content effort, and more retailers turn to paid loyalty programs.