Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
Retail TouchPoints
FEBRUARY 9, 2023
None of this is intimidates Derek Detenber though — he’s coming up on the one -year anniversary of his appointment as Chief Marketing and Merchandising Officer at Batteries Plus, and he sees only opportunity on the horizon. As such, much of the company’s marketing is low-funnel. “We’ve
Let's personalize your content