Remove 2025 Remove Customer Experience Remove Omnichannel Remove Social Media
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How CPG Companies Can Accelerate Growth With an Omnichannel Strategy

ROI Revolution

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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9 Crucial Headless Commerce Trends to Watch In 2023

GetElastic

With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily. With this headless commerce trend, social media can now be used for more than just colorful posts and ads or for building brand awareness.

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

million by 2025, up from $431.6 In recent years, the rise of social media has given unprecedented power to activist movements around the globe. Key takeaway: Retailers need to manage the risks associated with social media and ensure they implement the best practices in their digital communications.

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WiFi Networking Lessons Retail CIOs can Learn from the NFL

Retail TouchPoints

As the retail industry introduces modern shopping experiences underpinned with new technologies like AI, retailers can take a page from the NFL’s playbook and adapt those learnings to their unique environments. Data analytics is a powerful tool retailers can use to deliver better shopping experiences.

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