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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. of all visits.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

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Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Here’s the fact: by 2027 the global metaverse market is expected to reach $344.8 What About Pricing in the Metaverse?

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Groundbreaking at the time, but now sorely outdated, UPCs are finally getting a facelift and moving into the 21st century thanks to the GS1 Sunrise 2027 initiative. Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. A true win-win!

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. In fact, CPG brand marketers often question the attribution and incrementality of onsite media.

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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

Consider that CTV ad spend is projected to grow by more than 20 percent in 2024 while nearly twice as many consumers watch CTV as opposed to traditional TV. This is due to consumers spending 9.3 Advertising costs on streaming services are trending downward. compared to 2023. adults now spend nearly 6 hours per day watching video.

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