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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. of all visits.

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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

Source: Coresight Research “Building Blocks of the Metaverse: 5G” Both at a consumer and an enterprise level, 5G is still in its infancy, but it’s expected to grow quickly and become the dominant mobile access technology by 2027 reaching 90% penetration in North America within that time, according to Ericsson.

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Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. What About Pricing in the Metaverse?

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Groundbreaking at the time, but now sorely outdated, UPCs are finally getting a facelift and moving into the 21st century thanks to the GS1 Sunrise 2027 initiative. Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. A true win-win!

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. Retailers want and need to show continued growth and value – reaching consumers throughout the entire journey, from engagement to conversion.

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Real-World Reminders Can Make CTV Ads More Impactful

Retail TouchPoints

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. According to an Insider Intelligence forecast, CTV ad spend will continue to grow through 2027, when it will reach $40.9

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

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