Tue.Mar 06, 2018

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

When my father bought and launched a succulent company called Mountain Crest Gardens to complement his tree seedling business back in the 1990s, it wasn’t a main focus of his. Instead, it was a natural extension for his contract-based conifer tree seedling business: A small side hustle that sometimes broke even and sometimes was a tax-write off when it wasn’t profitable.

B2B 371
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Want More Traffic? Deindex Your Pages. Here’s Why.

Kissmetrics

Most people are worried about how to get Google to index their pages , not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as possible. And most of the time, it works. But this might not always help you get the most amount of traffic possible.

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Personalizing Ecommerce Emails? Use Dynamic Content

Optimizely

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by 30% percent, according to McKinsey.

eCommerce 199
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Budget Sales Strategy: How to Increase Your Sales on a Budget

Bootstrapping Ecommerce

With a little creativity, experience and passion, you can devise a budget sales strategy that will help you boost the sales of your small business even when you are working with a small budget. The post Budget Sales Strategy: How to Increase Your Sales on a Budget appeared first on Bootstrapping Ecommerce.

eCommerce 165
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales

A Better Lemonade Stand

If you’re serious about collecting emails for your ecommerce store, you need email popups. In this article, we’ll explain why & we share actionable tips to help you design your own popups. You’ll also find examples of the best popup designs from online stores. The post Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales appeared first on A Better Lemonade Stand.

eCommerce 133
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How to Improve your Health & Fitness Welcome Series Emails

Klaviyo

This post is a part of an ongoing series on the best practices for ecommerce email marketing by industry. If you have an ecommerce shop in the health and fitness industry, and you’re looking to level up your email marketing strategy, the path to success is clear: double down on a great welcome series. Looking at Klaviyo’s data , we find that the average welcome series in the health & fitness industry perform well: Open Rate: 34.91%.

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How to calculate handling fees on orders ?

TradeGecko

What is a Handling Fee? A handling fee is an amount charged to a customer on top of the order subtotal and shipping fees. It covers the cost of expenses related to fulfillment, such as warehouse storage cost, shipment cost, and packing cost. Handling fees are charged once per order but not to each individual product in an order.

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UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience

Retail Technology Review

InternetRetailing EXPO, Europe's leading event for digital and multichannel retail, today launches the results from its 'Future of Retail' survey, which investigated 2,000 UK consumers' attitudes to retail experiences both online and in store.

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Even MORE Ways Marketers Are Using AI

Liveintent

If you listen to the hype, you’ll hear that AI is either bringing us untold wealth and opportunity or, like some Hollywood sci-fi thriller, rendering us all useless. The truth, so far at least, is somewhere in between. Artificial intelligence is helping people in multiple industries – advertising among them – to enhance their work and processes.

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Machine Learning: The Next Wave of Email Marketing Personalization

Bronto

Movable Ink CEO Vivek Sharma shares his thoughts on the potential of machine learning to personalize the brand experience. The post Machine Learning: The Next Wave of Email Marketing Personalization appeared first on Bronto Blog.

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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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3 Essential Reasons To Keep Ecommerce Data

ecomdash

Keeping ecommerce data is essential for your store's growth and success. You don’t have to be a tech-savvy analyst, but you can't neglect the data collected from customers, ecommerce platforms, and various software solutions. Read more. The post 3 Essential Reasons To Keep Ecommerce Data appeared first on ecomdash.

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In-Store Pickup: Offer a Retail Discount or Not?

OrderDynamics

In-Store Pickup: To Offer a Retail Discount or Not? For the most part, consumers have heard of click and collect, or buy online pickup in-store (BOPIS). They may know it as ‘Grab & Go’, the Pickup option, or some other catchy term. Whatever the title, by now most shoppers understand the concept. That being the case, there isn’t a compelling need to educate shoppers about it too strongly.

Retail 50
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5 Ways to Get Your Loyalty Program Members More Engaged

Smile.io

If you are having trouble getting customers actively engaged with your rewards program, don’t fret! With a few small improvements, you can change that and get more customers interacting with your program. These engaged customers are responsible for generating the majority of your profit, making them highly valuable for your brand.

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Dynamic Yield and ResponseTap Partner to Personalize Call Center Experiences

Dynamic Yield

With this partnership between Dynamic Yield and ResponseTap, brands will be able to sync call center sessions to the rest of a user's online experience. The post Dynamic Yield and ResponseTap Partner to Personalize Call Center Experiences appeared first on Dynamic Yield.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Weebly Feature Release Notes: February

Weebly

Hey there, Weebly community! We’re excited to share what’s new with the Weebly product in February. Last month we focused on making it easier for you to ship your products within Weebly. Our Weebly Mobile App for iOS got an updated look and revamped Insights. Plus, our Weebly Cloud Partners can now enjoy more advanced online store features.

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Dynamic Yield and ResponseTap Partner to Personalize Call Center Experiences

Dynamic Yield

With this partnership between Dynamic Yield and ResponseTap, brands will be able to sync call center sessions to the rest of a user's online experience. The post Dynamic Yield and ResponseTap Partner to Personalize Call Center Experiences appeared first on Dynamic Yield.

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What CRM features should I look for in a POS?

Heartland

Good question. Glad you asked. We tackled this one in our NEW Customer Relationship Management Report. Learn what retail CRM features to look for when shopping for new POS software.

POS 22
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We’re bringing creative back

Bamboo Rose

The dream of being a retail sourcing and development professional is likely motivated by the idea of infusing your own creativity into discovering, developing and delivering products that will shape an industry – be it the next big fashion trend, the coolest DIY project element, or something to make people’s lives just a bit better. […]. The post We’re bringing creative back appeared first on Bamboo Rose.

Fashion 20
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Get MACH Ready with Orium, Commercetools, and Contentstack

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Cashierless Retail: Great In Theory, But Still Shaky In Practice

RTP blog

By Glenn Taylor, Senior Editor The Amazon Go convenience store opening in January 2018 shed light on the next new shiny concept in retail — cashierless, checkout-free stores. While Amazon is the biggest player making this push, technology providers such as Standard Cognition and AiFi. are building out their own AI-based checkout-free solutions, creating the potential for competition in the space.

Retail 150