Sat.May 04, 2019 - Fri.May 10, 2019

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The Do’s and Don’ts of Digital Marketing

PERQ

The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ.

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[Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands

AcquireConvert

Without this, it can seem like you’re trying to strike gold without a prospector’s map of the area. I’ve hand-picked 30 of the best Shopify stores around to provide the inspiration you need, whether you’re starting your first store, redesigning your website or simply trying to grow. Reverse engineer the successful elements of these top […]. The post [Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands appeared first on AcquireConvert.

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TACoS and Amazon: The Metric That Considers Your Organic Sales

ROI Revolution

Digital ad spending in the US reached over $108 billion in 2018. How do we make sure this money isn’t going to waste, especially on Amazon, where reporting still leaves a lot to be desired? Companies need metrics that can accurately represent the effects of their ad spend. As of now, you probably rely on Advertising Cost of Sale (ACoS) to determine how your Amazon advertising spend impacts advertising revenue.

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Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […].

B2B 411
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

Article 277
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The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we?

B2B 417

More Trending

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Use-Case Selection Will Make Or Break Your AI Strategy in Healthcare

Forrester eCommerce

The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem. In fact, in just the last year, nearly one half of healthcare organizations (HCOs) reported that they were implementing or expanding their plans to use artificial intelligence. Over the […].

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Real-Time Visibility: A Key Benefit Of Digitization In Retail

RTP blog

Real-time data is one of the most significant assets in a company’s supply chain management toolkit. Visibility of real-time data is key to ensuring efficiency and reliability in your supply chain and is also essential to protecting the supply chain against unanticipated disruption. Having visibility of all your shipments at all times, and having an awareness of delays and risks, enables proactive action to be taken instead of the need for a reactive response after those delays have already impa

Supplies 150
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Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off.

Shipping 285
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Map Your Ecommerce Marketing to the Customer Lifecycle

Optimizely

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing.

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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Forrester eCommerce

They say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are going to revisit Forrester’s 2019 CIO predictions to see if they have come to fruition. Let’s review. Things We Feel Really Good […].

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Get Prepared To Implement BOPIS Across The Enterprise

RTP blog

By Jeff Winsper, Black Ink Technologies There’s a rising tide of online competition for independent dealers, but there are a few choices retailers/dealers can make to try and get, keep and grow their customer base. One of those techniques is called BOPIS — Buy online/pick up in-store. This approach isn’t truly a “pure play” e-Commerce method, because the buyer does make the commitment to go to a store to pick up the inventory.

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Ecwid vs Shopify: Everything You Need to Know (May 2019)

Ecommerce Platforms

If you're new to the world of e-commerce and want to hit the ground running, you'll be wondering what kind of platform best suits your needs. So, we've put together this comprehensive Ecwid vs Shopify comparison. They're both industry leaders, Ecwid first came onto the market back in 2009. Since then it's been used by over one million online merchants.

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Marketing Unboxed: Faherty’s Laid-back Surf Style

Optimizely

Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. Founded by twin brothers Mike and Alex Faherty, the brand offers comfy and stylish surf-inspired clothes for men and women. They have retail locations in New York, Massachusetts, and California, as well as a strong ecommerce presence.

Live Chat 150
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Voice Technology Is The Key To Faster Smart Home Adoption

Forrester eCommerce

Smart speakers continue to sell like hotcakes and create ripples of excitement among smart home enthusiasts. This is not only good news for smart speaker manufacturers but also for manufacturers of other smart home categories, because owners for smart speakers are more likely to purchase other smart home devices such as smart thermostats and locks. […].

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255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross

My Wife Quit Her Job

Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples! Today, Tsippi runs a 6 figure business at HavahTribe.com where she sells trendy apparel for breastfeeding Moms without using Amazon at all.

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How to Use Instagram Stories Ads to Attract New Customers

SellBrite

Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as a photo-sharing platform to become a thriving ecommerce referral tool. There are 25 million brand profiles currently on Instagram that share new products, offer discounts, promote upcoming events, and simplify the shopping experience. This approach seems to be working because 60% of users turn to Instagram to make their purchase decisions.

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Yotpo Reviews and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Yotpo reviews are generally positive across the Internet for the popular content-based marketing app. Anyone who has even a small e-commerce site should at least consider trying out Yotpo. That goes for brick-and-mortar retail stores as well as e-commerce companies. The app's built-in features have already made it a favorite among online marketers. Yotpo Reviews: What's It All About?

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Right Response To Customer Feedback? Hint: It’s Not “Sorry”

Forrester eCommerce

If you tell employees to apologize when a customer shares feedback about a bad experience, think again! Customers give you feedback because they want you to hear them. And because they want you to improve the experience for next time. And most customers like it if somebody relates to the pain they might’ve experienced. A […].

Customer 370
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Searchandising: Do your autosuggestions help or harm?

GetElastic

With over 80% of ecommerce sites using autosuggest , the search feature is as mainstream as U2. But can it sell as well? Also known as typeahead , autosuggest recommends search terms, categories, products and even content as a user types. When done right, it can guide your customer to more relevant results faster. When done wrong, it’s disastrous. “During testing, poor autocomplete suggestions sent multiple subjects on detours, often with a completely wrecked search experience or site abandonmen

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores.

eCommerce 141
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SumUp Reviews: An Elite Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Your Technology Investments May Not Deliver The Productivity Gains You Expected

Forrester eCommerce

Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall US productivity as much as in the past. Given that US firms have theoretically been investing heavily in digital transformation, the failure of overall US productivity to grow […].

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5 benefits progressive web apps have over native mobile apps

GetElastic

Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions. Storage management and low-internet connection performance are major concerns when it comes to native mobile apps, and since the market shifted to mobile devices, an alternative had to be found in order to retain mobile customers.

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How to Drive More Repeat Purchases Than Ever Before

SellBrite

Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t survive in the long run based on purchases from new customers alone.

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The gas or the brake (redux)?

Steve Dennis

Growing up one of my friend’s Dad had an interesting driving strategy. At more or less one minute intervals he would accelerate fairly rapidly, only to step on the brake seconds later to return us to roughly the speed limit. Speed up, slow down. Over and over, until he dropped us off at practice, the mall or wherever it was we’d be hanging out that particular day.

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Get MACH Ready with Orium, Commercetools, and Contentstack

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A global point of view: online luxury retail

Forrester eCommerce

How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

Retail 363
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Marketing’s big shift to digital requires a 360-degree view of your customer

GetElastic

We’ve finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. Businesses are spending more on digital platforms than traditional ones like television as the number of new channels connecting brands and consumers continues to expand.

Customer 137
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SumUp Reviews: An Elite POS System and Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. The expedition begins with an all-inclusive background check. But hey, relax. I got you on this. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform.

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Watering dead flowers

Steve Dennis

Many of us seem to be praying to a god of unending, unrelenting perseverance. If your social media experience is anything like mine, it’s not long before some form of never-give-up-ism hits your timeline. Then, most often, that person’s followers pile on with a hearty “you go girl”, #staystrong or encouragingly pithy aphorism (“it’s only a failure if you give up!

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.