Tue.Jul 09, 2019

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Hot or Hype: The Top Retail Tech Investments For 2019

Forrester eCommerce

In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. So how do you make smart decisions about which technologies to invest in, to start testing, or to forego? For our annual Top Retail Technology Investments in 2019 research, we interviewed more than 40 retail industry professionals to segment the technologies into “hot,” […].

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New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?

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Catch The 2019 Experience Platform Wave

Forrester eCommerce

Mark Grannan and I just completed our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore. There are leaders, strong performers, and contenders among this group of important software suppliers. Forrester clients can get the full breakdown here.

Customer 348
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Do Ecommerce Niches Really Lead To Riches? How To Identify Overlooked Product Opportunities To Increase Revenue

BigCommerce

According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month.

eCommerce 273
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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DX Platform: Strategy, Software, or both?

Forrester eCommerce

In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!). Unfortunately, despite our consistent and transparent body of DX research dating back to 2013, there remains a […].

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IP Warming: How to Use It to Improve Your Email Deliverability

Omnisend

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.

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IP Warming: How to Use It to Improve Your Email Deliverability

Omnisend

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.

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AR and VR in retail: do shoppers buy the hype?

GetElastic

Close your eyes and picture the “future of shopping.” Did you envision a customer wearing goggles, head back and hands waving in the air? Be honest…. Virtual reality (VR) is projected to generate $1.8 billion for retail and marketing by 2022 and its baby cousin augmented reality (AR) already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years and 45% believe AR and VR has the most potential to

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9 Clever Ways to Use FOMO Marketing to Boost Your Ecommerce Sales

Bootstrapping Ecommerce

Find out how you can take FOMO feelings and turn them into a marketing strategy! Use FOMO Marketing to increase the sales of your ecommerce store. The post 9 Clever Ways to Use FOMO Marketing to Boost Your Ecommerce Sales appeared first on Bootstrapping Ecommerce.

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Nearly three quarters of shoppers have abandoned online shopping carts due to shipping

Retail Technology Review

A new global shipping report by BigCommerce, the ecommerce platform for fast-growing and established brands, reveals that almost three quarters (73%) of UK online shoppers have abandoned their cart because they did not like the shipping options available.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Mark Irvine: The perfect match between SMBs (Small and Medium-sized Business) and PPC (pay-per-click)

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Top 5 Google AdWords Mistakes that you can’t ignore!

MakeWebBetter

Mistakes are Avoidable, Results are Not. An under-performing campaign is the biggest nightmare of every marketer who deals in online advertising. If you’ve ever been in Digital Marketing, or PPC is part of your daily routine, you can clearly understand the role of Google Adwords in your marketing because it is the most important method […] The post Top 5 Google AdWords Mistakes that you can’t ignore!

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Shopify Ping: Customer Conversations at a Glance

Ecommerce Platforms

Do you find the customer service bit in your line of work as an ecommerce merchant a bit baffling? Maybe you're using the wrong chatting tools. Ever heard of Shopify Ping? If you're unfamiliar about this stunning app, it's undoubted that Shopify really caught you off-guard. But that doesn't matter anymore. You're now on the right track. At least, from now henceforth.

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What Are the Causes and Costs of Bad Data in Retail?

Wiser

Building a successful business requires data, but not just any data: it must be accurate, high-quality data. A cquiring and maintaining a database of good data is no easy feat. For many brands and retailers, quality data can be hard to come by and the costs can add up quickly. . However, it’s important to remember that the cost of acquiring accurate data is far better than the cost of operating with bad data.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Shopify Ping: Customer Conversations at a Glance

Ecommerce Platforms

Do you find the customer service bit in your line of work as an ecommerce merchant a bit baffling? Maybe you're using the wrong chatting tools. Ever heard of Shopify Ping? If you're unfamiliar about this stunning app, it's undoubted that Shopify really caught you off-guard. But that doesn't matter anymore. You're now on the right track. At least, from now henceforth.

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Optiseller helps eBay sellers with ‘Good‘til cancelled’ policy

Retail Technology Review

From 1 April this year, eBay introduced its new‘Good ‘til cancelled’ policy for all fixed price listings. This means sellers are not forced to re-list after 10/20/30 days -- the listing will continue indefinitely every 30 days until the item sells out or is manually cancelled.

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Product Feed Optimization: Essential Details Brands Need to Know

ROI Revolution

If you manage or even remotely work on an ecommerce site, then you’re familiar with product feeds and product feed optimization. But if you’re just getting started in the ecommerce realm or have colleagues who work with product feeds a lot, you may want to glean a better understanding. Even if you already know all about product feeds, there may be some optimization techniques tucked in this article that you don’t know about.

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New tech enables safer online transactions by confirming trustworthiness of personal credentials

Retail Technology Review

Fujitsu Laboratories Ltd. has developed a digital identity exchange technology that makes it possible for individual users and service businesses involved in online transactions to confirm the identity of other parties in transactions.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Marketing Isn't Only Advertising

Smile.io

While advertising might be the type of marketing that’s easiest to recognize, it’s a common misconception that ads are all that matter in modern marketing. The fact is that advertising is only a single customer acquisition channel, and acquisition is only one part of what makes a complete marketing strategy. For long term success, marketing needs to move customers through 3 distinct stages.

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New Feature: Algopix Listing Insights

Algopix

Today, we are adding Algopix Listing Insights to our platform. This feature will give you a better idea as to why and how Algopix makes its recommendations and decisions. Check out this short video if you prefer a visual explanation! It is crucial to us that you can fully rely on Algopix to help reduce your business risks, spend less on inventory, and make more on inventory you currently sell.

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How to Redeem Gift cards at a Retail Store?

MakeWebBetter

Nothing’s more rigorous than selecting a gift for someone and if you don’t know that someone’s interests, it will get even worse. But Gift Cards are like those one-size-fits-all which can be given to anyone at any time. A customer can easily purchase and send a gift card if he doesn’t know what to buy […] The post How to Redeem Gift cards at a Retail Store?

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Badger Basket: Small Team, Big Impact on the Digital Shelf

Salsify

Over the past 75 years, Badger Basket has become a premium manufacturer of furniture and accessories for infants, children, and dolls. With products as crucial to family life as these, it is critical for the team at Badger Basket to create product experiences that build trust with their shoppers. From being one of the first brands in their category on Walmart.com more than 15 years ago, to becoming an ecommerce-only business selling through more than 20 channels, digital product content has beco

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What’s Hot For Spring and Summer on Amazon and Ebay? (Beach Body Not Required)

ecomdash

With weather necessities, back-to-school shopping, and festivals galore, summer is the perfect (and profitable) pit-stop between winter holidays. Mid-July’s Amazon Prime Day alone generates $4.19 billion in sales , the highest online shopping day not in November. For ecommerce brands, summer, and the spring months leading up to it, can mean more than just extra spending cash — it can fund all your Q4 investments for an even bigger payoff later.

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Supplier Search: How to Find the Best One for Your E-Commerce Store

Prisync

Unless you’re making homemade products yourself, you’ll want to source a decent wholesale supplier to provide you with the products you need to sell on your e-commerce store. But finding the best supplier for your store is a struggle many e-commerce owners go through. You see with so many suppliers out there, all seemingly offering.

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FAQ: Retail Ship-from-Store

OrderDynamics

FAQ: Retail Ship-from-Store. For this post, we answer frequently asked questions that have come from readers and Google search queries around Retail Ship-from Store. Retail ship-from-store is a smart way retail chains can fulfill customer orders. Whether it is a free shipping order or not, using in-store inventory helps optimize supply chains. Using store merchandise for more sales improves inventory turnover at the store level.

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3 Ways to Grow Your Retail Business with Existing Customers

Heartland

When it comes to operating a retail store or brand, your goal shouldn’t be to stay in business, but to grow your business. Obtaining new customers is a great way to do just that, but no one said doing so was going to be easy: on the chance your market is saturated, shoppers are left with multiple other options and channels to shop the same product selection.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Attention Shoppers: Prime Day is Here!

Bamboo Rose

Time is a valuable resource. With everything going on in our lives—work, family, kids—it’s tough to carve out a little of that sweet, sweet freedom for yourself. It’s the same reason you choose to stay in bed on Black Friday instead of battling bargain-hungry crowds down at the mall. It’s also the reason you miss […]. The post Attention Shoppers: Prime Day is Here!

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Retargeting An Essential Aspect Of Customer Acquisition?

Ecommerce Guru

The post Retargeting An Essential Aspect Of Customer Acquisition? appeared first on Ecommerce Guru - Free Ecommerce Support, Help Desk, eCommerce Learning Free From Certified Partner, Ecommerce Expert.

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CRM: Customer Loyalty Starts with Data Collection

iQmetrix

Having friendly staff, excellent service, and a unique in-store retail experience are all great ways to get return customers. However, these strategies can be difficult to measure and maintain as a business grows.

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The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air. But below the surface, a lot more is happening, including a good bit of Google Ads.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.