Tue.Jul 14, 2020

article thumbnail

Managing The Risks Of The New Remote Workforce

Forrester eCommerce

During the current COVID-19 crisis working from home is a business necessity and no longer just a nice to have. In a normal year, only 5% of information workers primarily work from home, but since March 2020 47% of respondents say their organization has transitioned at least half of their workforce to remote work.[1] It […].

article thumbnail

3 Marketing Leadership Tips To Improve Company Culture

Groove

If an interviewee asked you about your company's culture or what it's like to work here day in and day out, what would you say? Your response may reveal a lot about the leadership roles within your organization. In order to improve company culture, leaders must focus on becoming better for the future. So, we're sharing these 3 marketing leadership tips to help increase productivity, drive employee determination and guide your business's overall marketing strategy. 3 Marketing Leadership Tips. 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How American Express Boosted Survey Response Rates Up To 3x

Forrester eCommerce

Do you wonder how to increase survey response rates? I recently had a great conversation with Luis Angel-Lalanne, vice president of customer listening at American Express. Luis and his team made incredible progress, resulting in 2.5–3x higher response rates! In some functions in certain countries, response rates even increased by 8x. Luis generously agreed to […].

Customer 450
article thumbnail

The Fastest (and Cheapest) Way to Beat Your Competition

Kissmetrics

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.

SEO 363
article thumbnail

Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

article thumbnail

Forecasting In Uncertainties: Are Software Vendors Too Optimistic, Or Are We Too Pessimistic About The Software Market Outlook?

Forrester eCommerce

As I work on updating Forrester’s tech market forecasts for the US and the world, I have been struck by the disconnect between how I see the software market outlook and how vendors and investors see it. In my forecast work on the tech market over the past two decades, I have found a generally […].

Marketing 326
article thumbnail

Contactless Delivery Becomes A Necessity For BOPIS Fulfillment

Retail TouchPoints

It has been said that it takes 21 days to form a habit. With most of the country having been in quarantine and ordering necessities online since mid-March (well over 21 days), e-Commerce habits forged now are likely to stick in the future. That assumption seems to be confirmed by research published by Cotton Incorporated via their Consumer Response Surveys.

More Trending

article thumbnail

Using Marketing To Reaffirm Purpose And Value

Retail TouchPoints

Add To Calendar. In April and May, the Siegel+Gale team interviewed a panel of CMOs to assess how their priorities and tactics changed in light of COVID-19. The situation has evolved significantly since then, so senior content strategist Alicia Esposito is catching up with Brian Rafferty, Global Director, Business Analytics & Insights, to see what has changed and what marketers need to know.

Marketing 249
article thumbnail

Top 10 Ecommerce Personalization Hacks to Survive in Late-2020s

MakeWebBetter

“For you” is one of the favorite things you love to hear, whether you visit any coffee shop, or buying flowers for someone special. We all have that hunger for “attention”. And we feel good when someone acknowledges it. So your customers. In today’s world, your audience wants to be treated like individuals, not like […]. The post Top 10 Ecommerce Personalization Hacks to Survive in Late-2020s appeared first on MakeWebBetter.

eCommerce 147
article thumbnail

eMarketer: COVID-19 Retail Recovery Will Take Longer Than ‘Great Recession’ Rebound

Retail TouchPoints

The coronavirus will squash retail growth this year, with worldwide sales expected to drop 5.7% and U.S. sales declining at an even higher rate, 10.5% , according to the latest forecasts from eMarketer. Before the pandemic prompted closures of retail stores around the globe, eMarketer had forecast that 2020 worldwide retail sales would reach $26.46 trillion , 12% higher than its revised estimate of $23.36 trillion.

eCommerce 213
article thumbnail

5 Steps to Minimize Risk in Your Affiliate Program

FastSpring

Managing risk in affiliate programs has been a growing concern in the industry at large. Luckily, there are some actions you take! The techniques and actions described below can help you minimize the risk in your program, and help build a healthy program that is fair and clear for your affiliates. Control Recruitment. The most effective way to manage risk inside of an affiliate program is to stop it before it starts.

article thumbnail

From Concept to Deployment: Building Commerce Storefronts with Composable UI

article thumbnail

Cambridge Retail Advisors Names Ken Morris As Managing Partner

Retail TouchPoints

Ken Morris, a retail industry leader with more than 40 years’ experience, has joined Cambridge Retail Advisors as a Managing Partner. Morris brings extensive retail operations and IT experience to the team, as well as entrepreneurial and leadership skills demonstrated in launching consulting and software companies, building teams and accelerating growth.

article thumbnail

How to Get Your Customers to Keep Coming Back?

Omniconvert

What is CX? Customer Experience (CX) is the result of the interaction between your company and your customer over the. The post How to Get Your Customers to Keep Coming Back? appeared first on ECOMMERCE GROWTH Blog.

Customer 140
article thumbnail

Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. The change has been rapid: “Two years ago, it was 16 to 22, and one year ago it was 24 to 35,” said Conor Riley, CEO of Luxie Beauty in an interview with Retail TouchPoints.

article thumbnail

How to Price for Long-Term Growth and Profit

Wiser

We tend to think of pricing as its own distinct practice. You develop a product, produce it, promote it, and sell it. In reality, a pricing strategy needs to be baked into the entire process. You can’t create a product without understanding where it fits into the market. Is it a high-end product? If that’s the case, does the pricing reflect the value?

Consumer 128
article thumbnail

How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

article thumbnail

6 Essential Ecommerce Metrics for Digital Shelf Success | Salsify

Salsify

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. While it's tempting for brands to report on every KPI they encounter, the digital shelf changing continually.

eCommerce 124
article thumbnail

Square Online Checkout Review (2020) – Everything You Need To Know

Ecommerce Platforms

Since the start of the COVID-19 pandemic, online businesses, large and small, are reporting a massive increase in ecommerce sales. In fact, recent figures from Adobe's Digital Economy Index show US ecommerce sales have gone up by a whopping 49% in April alone! In light of this surge, more and more businesses are doing all they can to adjust their online sale strategies to make it easier for consumers to continue spending during this challenging period.

article thumbnail

Estrella Galicia makes World Lager available in bigger bottles

TalkingRetail

Premium Spanish beer brand Estrella Galicia has launched its World Lager in 660ml bottles. The bottles, which have an RRP of £2.50, are available from Greene King Brewing & Brands from £10 per 10x660ml bottles. Mark Johnson, UK & Ireland director, said: “Until now, our focus for Estrella Galicia has been to establish a deep.

126
126
article thumbnail

In pandemic era, private equity-owned retail is as vulnerable as ever

RetailDive

Takeovers by financial firms have dropped off in the industry, but there are many companies from past buyouts in distress now, as debt and the pandemic take their toll.

Retail 127
article thumbnail

Get MACH Ready with Orium, Commercetools, and Contentstack

article thumbnail

Usdaw calls on government to work with retailers to agree detailed face coverings advice

TalkingRetail

Retail trade union Usdaw is concerned that the health secretary Matt Hancock has not indicated that the government will engage with the union and retailers on detailed guidance for the mandatory wearing of face coverings in shops. Hancock today confirmed that face coverings will be mandatory in England’s shops and supermarkets from 24 July. He.

Retail 119
article thumbnail

Shopify Exchange: Everything You Need to Know about Buying and Selling Shopify Stores

SellBrite

Starting an online business can be an easy way to test the entrepreneurial waters. But buying an established online business is an even easier way to get started with your online empire. With Shopify Exchange, you can buy and sell Shopify stores through a secure portal with valid metrics and guaranteed payment. Let’s take a look at what it takes to buy and sell Shopify stores.

Shopify 101
article thumbnail

Shopworkers struggling with mental health in lockdown, survey reveals

TalkingRetail

Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals. A poll by job board CV-Library, which surveyed 2,000 UK retail workers, found that the most common concerns workers in the industry have had during lockdown are about: losing their job (44%), not being able to.

Retail 116
article thumbnail

Common Walmart Seller Mistakes to Avoid

ecomdash

There's a lot of opportunity for ecommerce retailers on Walmart's marketplace. Be sure to avoid these mistakes to be successful. The post Common Walmart Seller Mistakes to Avoid appeared first on Ecomdash.

article thumbnail

Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Trade associations raise newspaper supply chain concerns

TalkingRetail

The ACS and NFRN have raised concerns about the future of the newspaper supply chain in a joint letter to the minister of state for media and data John Whittingdale. The move comes after newspaper publishers and wholesaler representatives recently called for a competition wavier to bring the industry together to discuss the future of.

Supplies 116
article thumbnail

Amazon preps for peak with restrictions on third-party seller warehouse space

RetailDive

"Even though it’s July, we’re preparing early for the holiday season to meet sustained increased demand," the company wrote in an announcement.

109
109
article thumbnail

The great Android migration: How to take a systematic approach to modernising your warehouse operations

Retail Technology Review

The modernisation of the warehouse is being driven by a confluence of factors. With the boom in e-commerce, warehouses are challenged to do everything better and faster. They are expected to meet increasing fulfillment demands and optimise efficiencies with streamlined workflows powered by smarter, data-driven insights. .

article thumbnail

RTW Retailwinds' journey into bankruptcy

RetailDive

After more than a century as a physical retailer, the New York & Co. brand is likely to survive only online after COVID-19 dealt a devastating blow.

Retail 109
article thumbnail

From Data to Decisions: Maximizing Retail Potential With AI

Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

article thumbnail

Walmart considers requiring shoppers to wear face masks nationwide

RetailWire

Doug McMillon, CEO of Walmart, said that about 3,700 of the chain’s 5,000 stores currently require people to wear masks to shop. He said the company doesn’t mandate masks in the other locations but it is “obviously something that’s on our minds.

Other 98
article thumbnail

REI lays off 5% of retail staff

RetailDive

The 400 store workers let go come on top of 300 corporate employees laid off in April "as a result of COVID-19 revenue impacts.

Retail 117
article thumbnail

Face coverings become compulsory in England’s shops

TalkingRetail

Wearing a face covering in shops and supermarkets will be mandatory in England from 24 July, the government is to confirm today (14 July). Health secretary Matt Hancock is expected to confirm later that government guidance will be updated to make the wearing of face coverings in stores compulsory. The new rule does not apply.

97
article thumbnail

Iconix Brand Group considers potential sale

RetailDive

The company had past success by tapping into trends that were backed by celebrities, but struggled as the department store sector declined.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.