2 Things Will Separate Retail Media Winners from the Losers — Data and Scale
Retail TouchPoints
MARCH 24, 2023
Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. outside the CPG space) advertisers such as financial services or auto manufacturers.
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