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How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Retail TouchPoints

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. But these legacy processes don’t work as well as they once did, and COVID made that fact hard to ignore. “A

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The Top Affiliate Marketing Networks

Kissmetrics

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. Publishers or site owners sign up, choose the products or services they want to promote and receive custom links that track how many people purchase from their sites. What is an Affiliate Network?

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Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

Retail TouchPoints

One definition most can agree on, though, is that it’s a “virtual world,” and one that already is presenting tremendous opportunities for both brands and consumers. And just as the metaverse will change the way that we shop, communicate and socialize, it will also change how customer service is delivered. Here’s how….

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Printful vs Apliiq (July 2021): The Battle of The POD Services?

Ecommerce Platforms

Consumer trends are ever-changing, and as more of us seek quirky, custom products, online merchants are looking for the best print-on-demand companies to create and fulfill these kinds of orders. If you’re an online merchant, you may have already started researching different print-on-demand providers. Printful's: Pros and Cons.

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Extend Your Online Inventory to Facebook Marketplace

BigCommerce

BigCommerce merchants will now have access to this functionality and can focus on reaching a more engaged shopping audience on Facebook through Marketplace. It truly is just another avenue for merchants to reach potential customers. Facebook stalking your competition to preview their ad examples is time consuming.

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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Reintroducing NFTs for Retail Selling digital products to consumers is not new. Consumers buy digital services from Netflix. If the car owner and mechanic share NFTs after servicing.

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Lifting Bottom-Line Revenue 50% With Paid Advertising

Groove

That’s why you made sure you were ready for the trip with coolers, drinkware, and accessories from Cordova Outdoors. To overcome this, Cordova wanted to invest in driving potential customers to their owned direct to consumer site. Other campaign examples include soft coolers, drinkware, and miscellaneous accessory items.

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