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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Attribution is as much of a data challenge as it is a marketing challenge.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. With this integration, you can create and send automated reports to specific Slack channels that include segments, dimensions, custom metrics, e-commerce data, and goals. Google Analytics Insights.

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How to get repeat customers: Proven strategies for success

Omnisend

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. It’s the perfect incubator for trust and loyalty.

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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

Resolve issues promptly via call/email support channels. User-Generated Content Encourage reviews from repeat customers and share them as social proof on product pages to build trust. Retargeting Ads Keep your brand top of mind by retargeting previous buyers across the web and social media.

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How can online brands succeed?

365 Retail

Adapting to this new competitive multi-channel landscape is the most pressing challenge facing eCommerce brands. There has been increasingly higher usage of social media platforms among consumers looking to make purchases. Marketplaces bring buyers, brands, and third-party sellers together in one place.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.