article thumbnail

You Choose: Free Shipping vs. Lower Prices

ChannelAdvisor

Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. The Psychology of Online Pricing. This is called the zero price effect , or the irrational urge to get free stuff. Source: Shippo, 2021.

article thumbnail

CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. Far fewer respondents ( 56% ) said that more expensive product assortments would lead them to have higher expectations. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

Here’s what our analysis revealed. According to our analysis, Gen X homeowners who are making improvements are: 43% more likely than the average American consumer to buy home improvement products entirely online. Keep in mind that these consumers may look for the best prices, but they also want the best-looking products too.

article thumbnail

The Ultimate Guide to eCommerce Product Analysis

Algopix

One of the most critical aspects of this process is product analysis. Whether you’re a seasoned eCommerce entrepreneur or just starting your journey, understanding the ins and outs of product analysis is essential for sustainable growth and profitability.

article thumbnail

The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report."

article thumbnail

Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. While some are charging customers fees to simultaneously slow and offset rising costs resulting from elevated return rates, others are adopting returnless refund policies.

article thumbnail

Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. On the other hand, free shipping has emerged as a potent marketing strategy in the era of eCommerce.