Competitive SEO Analysis

Canonicalized

But, not all of us can perform an analysis in a way that matters. The post Competitive SEO Analysis appeared first on Canonicalized. eCommerce SEO SEO Analysis“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” ” Sun Tzu A lot of us look at the SEO competition almost every day. In this article, we are […].

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Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

Canonicalized

The post Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series] appeared first on Canonicalized. Case studies Data Visualization Tableau Visual Analysis Series“Know your customer!”

Cohort Analysis: How to Study Cohorts for Actionable Insights

Canonicalized

How to perform a cohort analysis in a meaningful way? The post Cohort Analysis: How to Study Cohorts for Actionable Insights appeared first on Canonicalized. Why are cohorts useful from a business perspective? What types of data visualization work well?

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Log File Analysis for SEO – Working with data visually

Canonicalized

With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized. SEO AnalysisEveryone has to know a bit about SEO. But so few of us make decisions based on reliable information. By reading this article, you are enrolling on the right path.

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Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition

Canonicalized

The post Visual Analysis Series: SEO Growth or Business Decline? Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it.

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Backlinks: Your Free Link Analysis Tool

Kissmetrics

Link analysis. The post Backlinks: Your Free Link Analysis Tool appeared first on Neil Patel. Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you?

Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI

BigCommerce

They range from technical analysis of a website to researching the opinions of your customers and the wider market. The dream is a familiar one… . Every ecommerce store owner dreams of growing their online store to rival all the big names out there.

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How to do a Complete Audience Analysis

Omniconvert

If you want to scale, you… The post How to do a Complete Audience Analysis appeared first on eCommerce Growth Blog. While what is being said about your brand is important, who says it is just as important if not even more.

Log File Analysis for SEO – How to do it like a pro

Canonicalized

With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. The post Log File Analysis for SEO – How to do it like a pro appeared first on Canonicalized. SEO AnalysisEveryone has to know a bit about SEO. But so few of us make decisions based on reliable information. By reading this article, you are enrolling on the right path.

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Trends Analysis: Which Consumers Are Moving on From Credit Cards?

Scalefast

The post Trends Analysis: Which Consumers Are Moving on From Credit Cards? We use old technology when we buy things. Cash is a millennia-old form of payment, yet it’s still the way much of the world exchanges value.

Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

Scalefast

The post Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce appeared first on Scalefast. Cryptocurrency, and Bitcoin especially, are more likely to draw raised eyebrows than excited grins these days. But don’t be fooled by the price volatility of crypto.

How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. How to Conduct Your Competitive Analysis.

Why and how to include mobile location data in your customer journey analysis

Jumpshot

With mobile location data, your customer journey analysis can connect consumer online activity to their offline location, which can shine a light on your customers’ complete path-to-purchase across online and offline activities.

Trends Analysis: Subscription Services and DTC eCommerce

Scalefast

The post Trends Analysis: Subscription Services and DTC eCommerce appeared first on Scalefast. Subscription services make up a particular niche within the eCommerce world.

Price Scraping: Boosting Competitive Analysis

Prisync

You already know that you need to pay careful consideration to how you price your products. With hundreds of e-commerce stores being launched every single day, it’s imperative you stay on top and set competitive prices against your competition. But how do you know what prices they’re charging?

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Security Budgets In Asia Pacific, 2019

Forrester eCommerce

age of the customer Asia Pacific cybersecurity spend analysisIt has taken me 15 months and a LOT of travel, listening and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity and economic diversity.

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Bright spots in down markets: Top 10 domestic and international travel destinations in February

Jumpshot

However, February’s booking volumes were still 58 percent higher than the average monthly bookings since we began our analysis in May 2016. February’s booking volumes to Cambodia were also 83 percent higher than the monthly average since we began our analysis.

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Let’s talk about coffee and RFM Analysis

Omniconvert

full disclaimer before we get started: RFM analysis stands for Recency, Frequency, Monetary analysis and it has something to do with your customers I love coffee. The post Let’s talk about coffee and RFM Analysis appeared first on Conversion Rate Optimization (CRO) Blog. Ecommerce Growth Retention Rate Optimization ecommerce growth retention rate optimization rfm analysis

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How we built an automated RFM analysis

Omniconvert

The post How we built an automated RFM analysis appeared first on Ecommerce Growth Marketing Blog …and lived to tell the story Pssst, hey you!

Did Walmart buy Jet to steal market share from Amazon?

Jumpshot

Read on for the full breakdown of our online shopping analysis. Our recent analysis of U.S This online shopping analysis shows online sales do not account for most of Jet’s reported revenue.

Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Nike.com path-to-purchase analysis. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Now that’s a lot, but our analysis did not stop here. Nike is the biggest name in sports. Amazon is the biggest name in retail.

US and UK online shopping trends: Amazon purchases analyzed

Jumpshot

Read on for our full shopping analysis. Bottom Line: Our analysis of US and UK residents’ online shopping habits found distinct preferences and trends. We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year.

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Competitive Intelligence Series: Analysing your competitors through social media analysis

Prisync

Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business. But how is it possible to conduct such an analysis?

January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

Read on for our full online shopping analysis. The volume of Amazon purchases by US residents was cut by over half in January compared to December. Those sales, however, were still higher year-over-year from January 2016.

E-Commerce Competitor Analysis Checklist with the Related Tools

Prisync

One of the first things that you should do is making competitor analysis and competition mapping. And here, in this article, we aim to create a checklist that makes you be sure to have a detailed competitor analysis covering the crucial aspects of e-commerce.

E-Commerce Price Scraping: Boost Your Competitive Analysis

Prisync

You already know that you need to pay careful consideration to how you price your products. With hundreds of e-commerce stores being launched every single day, it’s imperative you stay on top and set competitive prices against your competition. But how do you know what prices they’re charging?

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Progressive dominates the American auto insurance market

Jumpshot

Read on for our full auto insurance analysis. Auto insurance path-to-quote analysis. While a domain specific analysis lets us compare each website’s performance in pushing consumers down the funnel, a market share analysis gives us insights into the auto insurance market as a whole.

Zara supply chain analysis - the secret behind Zara's retail success

TradeGecko

It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ". Case studies Popular Posts

Gift cards big for Christmas: Top 10 products sold on Amazon in December

Jumpshot

Read on for our full online shopping analysis. Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December.

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Shopify Pros and Cons | An In-Depth Analysis

Groove

Shopify provides a complete eCommerce solution that allows you to create an online store and start selling your products quickly. With a simple-to-use control panel, easily organized products and order management capabilities, Shopify is straightforward and easy to use. From a top-level perspective, Shopify design and development is beneficial to marketers and developers alike. However, by being a complete eCommerce solution, Shopify does come with some limitations.

Who’s the preppiest of them all? Ralph Lauren’s marketplace performance analyzed

Jumpshot

Our analysis shows that not only is Ralph Lauren lagging behind in 3rd-party marketplace transactions, but that its marketing campaigns aren’t receiving adequate attribution on sales, as nearly ten percent of the ad-driven transactions take place on 3rd-party marketplaces.

The Insights Beat: Spring Into Action With Your Insights

Forrester eCommerce

advanced analytics data services machine learning next-best-action analysis AI data sourcing next-best experience(Aldila Yunus and Jeremy Vale contributed to this blog post.) It’s official: spring has sprung.

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How Personalization Can Reduce Ecommerce Bounce Rates by 20-30%

BigCommerce

And if consumers were buying their… Analysis + AnalyticsEvery day, an ecommerce store dies at the hands of a high bounce rate.

Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset

Profitero

Some leading brand manufacturers have spent years mired in analysis paralysis on just these types of questions. Everywhere you look, eCommerce is booming—and loudly. eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5%

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

Read on for our full online shopping analysis. This is the first time since we began our analysis in January 2016, that an Amazon Music product made the overall top ten product list. The volume of Americans that purchased one or more of the top ten products on Amazon in February fell by nearly a quarter since January, when purchase volumes were cut by half from December. However, February’s top ten product sales were still 7 percent higher than the same month a year earlier.

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

And there are hundreds of… Analysis + Analytics Ecommerce MarketingEcommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers.

After Toys ‘R’ Us Announces Closings, a Digital Postmortem

Jumpshot

Whether or not the retail apocalypse is really here, or if it is really an apocalypse , there’s no doubt that the retail landscape is changing dramatically.

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Lead Scoring Is Important For Your Business: Here’s How to Create Scoring Model and Hand-Off Strategy

BigCommerce

With lead scoring, you don’t waste loads of time on… Analysis + Analytics68% of businesses don’t practice any type of lead scoring.

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DIY SEM Analysis - Google Adwords Audit

Funnel.io

After working with multiple advertisers ranging from small ecommerce companies to big retail brands we have noticed that there is almost always a couple of quick fixes that can be done to improve AdWords accounts performance and thus companies overall business KPIs

Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike

Jumpshot

Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space.