Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

Customer churn analysis: Understanding why customers leave

Omniconvert

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see churn rates drop. The post Customer churn analysis: Understanding why customers leave appeared first on Omniconvert Ecommerce Growth Blog.

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Competitive SEO Analysis

Canonicalized

But, not all of us can perform an analysis in a way that matters. The post Competitive SEO Analysis appeared first on Canonicalized. eCommerce SEO SEO Analysis“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” ” Sun Tzu A lot of us look at the SEO competition almost every day. In this article, we are […].

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How to perform an eCommerce Competitive Analysis

Omniconvert

Learn all about what it takes to perform competitive analysis in eCommerce and how to use the generated insight to improve your store’s strategy. The post How to perform an eCommerce Competitive Analysis appeared first on Omniconvert Ecommerce Growth Blog.

How to Do Customer Analysis

Omniconvert

Customer analysis focuses on the exterior of your business, giving outside information and feedback. The post How to Do Customer Analysis appeared first on Omniconvert Ecommerce Growth Blog.

The How & Why to Performing a Competitor Gap Analysis

Inflow Insights

Content gap analysis, also called competitor gap analysis, can help you distinguish the right and wrong choices for your website content strategy. But you have to perform this analysis correctly. What Is a Content Gap Analysis? How to Do a Content Gap Analysis.

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Best Data Analysis Software

Neil Patel

Everyone has questions when it comes to choosing data analysis software. Luckily, data analysis software can seriously simplify data analysis—provided you choose the right one. How to Choose the Best Data Analysis Software for You. Text Analysis Software.

Log File Analysis for SEO – Working with data visually

Canonicalized

With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized. SEO AnalysisEveryone has to know a bit about SEO. But so few of us make decisions based on reliable information. By reading this article, you are enrolling on the right path.

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A Generational Analysis of Today’s Home Improvement Customers

Retail Touch

Here’s what our analysis revealed. According to our analysis, Gen X homeowners who are making improvements are: 43% more likely than the average American consumer to buy home improvement products entirely online.

Which athletic brand is gaining market share? Year-over-year online purchase analysis

Jumpshot

Read on for our full data-driven shopping analysis. Bottom line: Our market share analysis for women’s athletic wear brands’ online sales yielded unique insights on the yearly and monthly level. While Fabletics and Athleta lead for market share in 2016, a month-by-month analysis reveals that Fabletics has consistently gained traction throughout the year, while Athleta has lost market share with every passing month.

The Role of Competitive Price Analysis in Accelerating eCommerce Growth

IntelligenceNode

Using competitive price analysis software is a necessity for staying one step ahead of your competitors at all times! Competitive pricing analysis was once considered a luxury — something only big brands could afford to implement. Competitive pricing competitive pricing analysis

Cohort Analysis: How to Study Cohorts for Actionable Insights

Canonicalized

How to perform a cohort analysis in a meaningful way? The post Cohort Analysis: How to Study Cohorts for Actionable Insights appeared first on Canonicalized. Why are cohorts useful from a business perspective? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior? Analytics Data Visualization

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Krista Seiden podcast: The present and future of data analysis

Omniconvert

The post Krista Seiden podcast: The present and future of data analysis appeared first on ECOMMERCE GROWTH Blog. Growth Interviews cognitive biases customer experience data analysis data collection data driven machine learning

AHREFS: 7 Tips to Effectively Use Ahrefs for Ecommerce Website Competitors Analysis

Ecommerce Guru

So, if you are somebody with an ecommerce website, you would definitely want to know how good your website is doing in comparison with the others and this can be done with the assistance of seo competitor analysis.

10 Best Technical SEO Audit and Analysis Tools

Digital Doughnut

In this article, we will discuss some of the best technical SEO audit and analysis tools. Technical SEO audit tools are specialized in dealing with any SEO questions. These SEO tools are very effective in helping your business thrive.

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Trend Analysis: The Buy Now Pay Later Revolution

Scalefast

Images by: Nutthaseth Vanchaichana/©123rf.com, Two Paddles Axe and Leatherwork , freestocks The post Trend Analysis: The Buy Now Pay Later Revolution appeared first on Scalefast.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Here's our analysis of the Shopify ecommerce platform that helped us establish Shopify as the best overall way to sell online: Pricing: The standard pricing plans for Shopify are as follows: Shopify Lite – $9 per month for Shopify Buy buttons to place on your other websites and blogs.

Our analysis of 229 million BFCM emails shows that less is more

Omnisend

Having too many options in an email most likely leads to analysis paralysis where your contacts can’t decide between multiple options, and they end up clicking on nothing. However, our analysis shows that this isn’t necessarily true. Reading Time: 12 minutes.

Preparing for hypergrowth this holiday season with cohort analysis

RetailDive

How cohort analysis can help ecommerce deliver insights on buying behaviors and maximize sales

The Shortcomings of Manual Customer Segmentation Analysis in eCommerce

Omniconvert

Why is manual segmentation analysis bad for your eCommerce store? These are the top 5 shortcomings of manual customer segmentation analysis in eCommerce. The post The Shortcomings of Manual Customer Segmentation Analysis in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. How to Conduct Your Competitive Analysis. This chapter details a simple, easy-to-use process that will help you conduct a competitor analysis that discovers and keep tabs on other retailers in your space. Use these bonus items and tools for competitive analysis.

Ubersuggest 8.0: The Ultimate Competitor Analysis Tool

Neil Patel

It’s a competitor analysis report! The Ultimate Competitor Analysis Tool appeared first on Neil Patel. You may have noticed some small changes to Ubersuggest recently, but now it is time for another major release.

Trends Analysis: Understanding the Online Luxury Consumer

Scalefast

Images by: freestocks.org , distel.co, Andrea Natali The post Trends Analysis: Understanding the Online Luxury Consumer appeared first on Scalefast.

OptinMonster Review: Incredible Support and Analysis Features for a Simple Plugin

Ecommerce Platforms

The post OptinMonster Review: Incredible Support and Analysis Features for a Simple Plugin appeared first on Ecommerce Platforms. This OptinMonster review will introduce you to one of the most popular lead generation tools around.

Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

Canonicalized

The post Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series] appeared first on Canonicalized. Case studies Data Visualization Tableau Visual Analysis Series“Know your customer!” ” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it.

Let’s talk about coffee and RFM Analysis

Omniconvert

full disclaimer before we get started: RFM analysis stands for Recency, Frequency, Monetary analysis and it has something to do with your customers I love coffee. The post Let’s talk about coffee and RFM Analysis appeared first on Conversion Rate Optimization (CRO) Blog. Ecommerce Growth Retention Rate Optimization ecommerce growth retention rate optimization rfm analysis

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How to Do SWOT Analysis For PPC

Neil Patel

It’s called a SWOT analysis. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. This article will help you carry out your own analysis and take your PPC campaigns to another level. What is a SWOT Analysis?

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How to do a Complete Audience Analysis

Omniconvert

If you want to scale, you… The post How to do a Complete Audience Analysis appeared first on eCommerce Growth Blog. While what is being said about your brand is important, who says it is just as important if not even more. There are many tools that will provide brands with a way to understand what consumers are saying about their products, ads, competitors and more. Any marketing decision you make begins with defining your buying persona.

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What is a Cohort Analysis and how to use it to boost your business?

Omniconvert

The post What is a Cohort Analysis and how to use it to boost your business? Customer Retention cohort analysis customer lifecycle management customer lifetime value customer research customer retention strategy user retention

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How REVEAL’s automated RFM segmentation and analysis works

Omniconvert

The post How REVEAL’s automated RFM segmentation and analysis works appeared first on ECOMMERCE GROWTH Blog. When a new e-commerce client approaches us for a service like LTV or retention optimization, we typically start by asking. Customer Value Optimization customer retention customer retention strategy

Trends Analysis: The State of Mobile Payment

Scalefast

Matthew Kwong The post Trends Analysis: The State of Mobile Payment appeared first on Scalefast. Cash is no longer king. Consumers used physical currency in just over one quarter (26%) of transactions in 2018, according to research by the Federal Reserve.

Customer lifetime value analysis: Reveal vs. Excel example vs. Analytics

Omniconvert

Before we started building REVEAL, our customer lifetime value analysis and optimization tool, we were performing CRO and retention audits. The post Customer lifetime value analysis: Reveal vs. Excel example vs. Analytics appeared first on ECOMMERCE GROWTH Blog.

Demand and Product Analysis: Present Relevant Items at Competitive Prices

Algopix

Getting Product Demand Analysis and Ranking Right. We know that Amazon has perfected product demand analysis and product ranking and always shows that best selling products at the most competitive prices.

Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition

Canonicalized

The post Visual Analysis Series: SEO Growth or Business Decline? Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. We decided to show how we use data visualization […]. eCommerce Edition appeared first on Canonicalized. Analytics Data Visualization

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Effective Customer Segmentation through RFM Analysis

Omniconvert

You know that the only way to get to your customer’s heart is by knowing who… The post Effective Customer Segmentation through RFM Analysis appeared first on ECOMMERCE GROWTH Blog. Pssst, hey you! Yes, you! You are drowned in an ocean of data. You are running reports and preparing presentations for the next marketing meeting. Thinking of what the hell should be done in the next quarter to turn things around and engage your customers better.

How to Run an ABC Analysis: Find Your Top (and Worst) Performing Inventory

Korona

ABC analysis is an inventory management technique that determines the value of inventory items based on their importance to the business. Knowing how to run an ABC analysis is also an effective way to better manage bundled sales. What is an ABC analysis. What Is an ABC Analysis?

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How we built an automated RFM analysis

Omniconvert

The post How we built an automated RFM analysis appeared first on Ecommerce Growth Marketing Blog …and lived to tell the story Pssst, hey you! Yes you, drowned in an ocean of data, running reports and preparing presentations for the next marketing meeting, thinking of what the hell should be done in the next quarter to turn things around and engage your customers better. You know that the only way […].

Ecommerce Analytics: How You Can Leverage the Power of Data to Grow Sales

BigCommerce

How can you… Analysis + AnalyticsHow can you expect to achieve results if you don’t know how you are performing at present?

Trends Analysis: Brands, Carbon Offsetting and eCommerce Delivery

Scalefast

Images by: Spencer Watson , Norbert Kundrak , chuttersnap The post Trends Analysis: Brands, Carbon Offsetting and eCommerce Delivery appeared first on Scalefast. Home delivery is a tenet of eCommerce.

How to Leverage Technology Solutions for Data-Driven Decision Making

BigCommerce

Businesses across sectors, including ecommerce, are investing heavily… Analysis + AnalyticsData, analytics and business intelligence are common topics in the business world.

Log File Analysis for SEO – How to do it like a pro

Canonicalized

With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. The post Log File Analysis for SEO – How to do it like a pro appeared first on Canonicalized. SEO AnalysisEveryone has to know a bit about SEO. But so few of us make decisions based on reliable information. By reading this article, you are enrolling on the right path.

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Trends Analysis: What Happens When CPGs Go DTC?

Scalefast

Images by: Björn Antonissen , Ryan Quintal , Campaign Creators The post Trends Analysis: What Happens When CPGs Go DTC?

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

Our experience with data analysis like this has shown that Google ad campaigns should target the best performing products and layer in as many bidding levers (or “segments”) as possible to optimize that targeting.

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