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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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9 eCommerce Marketing Tools You Can't Live Without

Groove

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. This tool includes a variety of features that can help you optimize your website pages, track rankings and increase overall reach. SpyFu is the ultimate PPC competitive research tool. Automation.

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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Google Ads is a direct response platform, so optimizing for conversions and revenue should be your agency’s primary focus. What’s tough for many companies is choosing the right AdWords Agency.

PPC 274
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. Nonetheless, this approach serves as a good platform to initiate conversion optimization on those segmented pages or sites.

PPC 286
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). eCommerce Conversion Metrics. Bounce Rate.

PPC 162
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Generating targeted traffic.

eCommerce 167