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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 250
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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9 eCommerce Marketing Tools You Can't Live Without

Groove

SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. However in this post, we want to provide a high-level overview of a few tools that can improve rankings, visibility and conversion. Google Optimize - A/B and Multivariate Testing.

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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

Optimizing Product Listings: Effective product research goes beyond identifying profitable products; it also involves optimizing product listings to maximize visibility and sales. Optimized product listings are essential for ranking higher in Amazon search results and attracting organic traffic to your listings.

eCommerce 118
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Google Ads is a direct response platform, so optimizing for conversions and revenue should be your agency’s primary focus. My agency, NP Digital, is focused on conversions and revenue.

PPC 274
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. Nonetheless, this approach serves as a good platform to initiate conversion optimization on those segmented pages or sites.

PPC 286