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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. Retail media’s rise. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Other conversion sources, like Google Analytics imports, phone calls, or offline conversions, are not eligible. There are multiple implementation methods and ROI’s Analytics Support team is here to help. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Other conversion sources, like Google Analytics imports, phone calls, or offline conversions, are not eligible. There are multiple implementation methods and ROI’s Analytics Support team is here to help. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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The Best Website Builders (In-Depth Review)

Kissmetrics

SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. It will probably lack the in-depth analytic tools that a dedicated landing page builder would have.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

Ecommerce continues to rapidly gain market share year after year. To stay competitive in this fast-paced environment, online retailers need to closely track and analyze key performance indicators (KPIs) that measure the health and success of their business. Longer durations signal you are holding user attention.

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. If you’re only running search ads to cover branded queries, you’re missing out on a huge opportunity to optimize your strategy. An example of a dynamic retargeting ad.