Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

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PPC eCommerce SEO X-cart 162

Groove

FEBRUARY 2, 2022

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Paid Social Advertising. Paid Search.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My intention with this article isn’t to give you a definitive answer to how much Google ads will cost your business because there simply isn’t one answer. My answer is always the same. It depends.

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PPC eCommerce B2C Improvements 310

Inflow Insights

MAY 14, 2020

We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Key Performance Indicators – B2B. Sessions, Traffic, and Revenue are up overall for our paid campaigns.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

FEBRUARY 2, 2018

That’s the problem we’re going to fix today, in this article. B2B companies often suffer from the reverse. That’s why one of the first things I do when starting work with any B2B company, for example, is to build out their content assets, first. Treat SEO like PPC. PPC only focuses on keywords that convert.

PPC 185

PPC SEO Blog B2B 185

Kissmetrics

FEBRUARY 23, 2021

As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. If you are a B2B company or you target older consumers, then Snapchat probably isn’t for you. Are Sponsored Snapchat Filters Better Than Other Forms of Digital Advertising?

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

FEBRUARY 4, 2021

Traffic to Neil’s massive collection of content showed people in countries worldwide were reading the articles. Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative.

Marketing 275

Marketing SEO eCommerce Social Media 275

BigCommerce

AUGUST 10, 2018

In this article, we’ll break down: Exactly what a WordPress ecommerce strategy is, and why you should use it. Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Think more expensive products, B2B, etc. Your SEO will need to be top notch.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

ROI Revolution

JANUARY 3, 2020

To to look at all of our top blog posts of 2019 in one place, check out this article ! Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. . Let’s Get Digital! Where should you invest your budget?

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Kissmetrics

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

PPC 335

PPC Web Design Social Media Blog 335

Kissmetrics

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. Pro Tip: There are free ROAS calculators that will use your ROAS to help you figure out your budget, PPC spend, and several other helpful stats. B2B brands, meanwhile, may want to invest more money in LinkedIn.

Improvements 299

Improvements PPC Marketing eCommerce 299

Blue Winston

JUNE 3, 2021

Bombarding your potential customers with emails and phone calls about products or articles they’re not interested in might just put them off. B2B Marketing Automation | B2C Marketing Automation B2B and B2C Marketing strategies became very common in the world of online businesses. You don’t want that, right? Increase revenue.

Marketing 67

Marketing Social Media B2C PPC 67

Kissmetrics

JUNE 23, 2021

For example, you might be a high-end shoe company, but your PPC competition might be discount websites. Share links to major media mentions in your ad and pull a relevant quote from the article. It’s the most effective social media platform for generating leads for B2B businesses. Do you know your actual competitors?

Social Media 284

Social Media Volusion Improvements Article 284

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Almost half of B2B companies are planning to adopt it. Then, it will send those articles into Buffer and add them to your queue. There are only so many hours in a day. 24, to be exact. And you won’t be alone.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

ROI Revolution

JANUARY 27, 2020

While Google didn’t release any specific advice on how to recover from losses caused by this update, marketers can refer to this article from August 2019 for insight into reassessing your content post update. Fox Opens Up Additional Super Bowl Ad Slots. Listen instantly here! Upcoming Paid Search Report.

Marketing 78

Marketing Shipping Costs Social Media Games 78

Omnisend

JULY 26, 2023

This article shares the top abbreviations you need to learn to up your messaging game. We have a meeting with our B2B clients today. Ignoring text abbreviations may result in missed opportunities to connect with customers and create memorable interactions that strengthen brand relationships. LMK if you need to reschedule.”

Games 60

Games B2B Clothing Events 60

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. You could present high-level product types in a browse-and-click format (a category page), or you could write general informative articles about their options in a conversational and helpful manner. Niche-Topic Articles & Blog Posts.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Kissmetrics

JULY 31, 2017

A New York Times article from a decade ago claimed the number of ads we saw each day was around 5,000. That’s the chief difference between running PPC ads on Facebook vs. Google AdWords. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. They hadn’t even hit critical mass yet.

Books 212

Books PPC Marketing Social Media 212

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. You could present high-level product types in a browse-and-click format (a category page), or you could write general informative articles about their options in a conversational and helpful manner. Niche-Topic Articles & Blog Posts.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. US digital ad spend for B2B grew 32.5%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. US digital ad spend for B2B grew 32.5%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. B2B sales challenges. 5/26 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. COVID-19 + ecommerce: B2B stats.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. B2B sales challenges. 5/26 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 7, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. US digital ad spend for B2B grew 32.5%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. US digital ad spend for B2B grew 32.5%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. B2B sales challenges. 5/26 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158