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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Why would a B2C business want to choose eSports marketing over another strategy? Create In-Game Ads.

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products.

B2C 354
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates.

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B2C Ad Copy Examples That Convert

Optimizely

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. What’s the name of the game? We’re curious to hear your thoughts on these B2C ad copy examples and what we might have missed!

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INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019

Optimizely

So we asked hundreds of B2C marketers to give us their first-hand accounts of how tech plays into their day-to-day work. In this infographic, we highlight those challenges while also showing how B2C marketers can stay ahead of the technology game.

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WEBINAR: Battling Amazon with a Better Customer Experience

Optimizely

Amazon is a fact of life for every B2C brand. This is a real conundrum for today’s B2C marketers. You can’t ignore Amazon, and yet you can’t really beat Amazon at their own game. Instead, you have to play an entirely different game. In this exclusive webinar, we’ll cover: How to focus your B2C brand.

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Removing Friction In The eCommerce Customer Journey

Groove

In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. Other touchpoints include subscribing to customer-only bonuses and upsells, opening emails, reading articles, engaging with a loyalty program and purchasing again.

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