article thumbnail

UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want. At the same time, Generation Z has been called the most critical consumer group until now, with a fundamentally different view of shopping and consumption than previous generations.

article thumbnail

How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

An eMarketer article recently stated, “To align with usage trends, checkout providers will double down on optimizing the mobile payments experience.” In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused. Understanding Each Platform’s Role in Social Commerce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores

Retail TouchPoints

These consumer sentiments, along with the need to protect the health of both shoppers and store associates, means retailers need to be stringent about enforcing social distancing and other safety measures as they reopen. In fact, displaying an abundance of caution will be required to bring many consumers back into physical stores.

eCommerce 136
article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. In this article, I will explore the rapidly changing retail industry and analyze the current trends influencing its future. So let’s get to it!

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. In this article, I will explore the rapidly changing retail industry and analyze the current trends influencing its future. So let’s get to it!

article thumbnail

How Retailers Can Use Beacons To Beat Amazon Go In 2017

RTP blog

And in the midst of all this hype, Forbes recently published an article claiming that Amazon Go is proof enough that beacons won’t survive the way forward. Well for one, the launch of the Eddystone beacon has removed the need for businesses to have a specific retail app in place in order to interact with consumers.

article thumbnail

5 Strategies Retailers Need to Use in 2024

365 Retail

In this article, we’ll explore five key strategies that retailers should focus on to keep their businesses thriving. Long gone are the days of long lines and cumbersome payment processes. Invest in technology that speeds up the process, such as mobile payments, self-checkout stations, and one-click online purchasing.