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The Ultimate Shopify SEO Checklist

Groove

Because shoppers are more likely to click on websites they perceive as credible, your store will have a higher click-through rate (CTR) , which leads to improved SEO performance. For this reason, choosing a high-performing Shopify theme is crucial to ensuring your site visitors have the best experience.

Shopify 195
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5 Ways to Instantly Gain More Leads

Kissmetrics

Finding prospective customers or “leads” for your business is no easy task. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. Instead, you need solid, proven techniques to draw in those all-important leads in an increasingly competitive digital world.

Webinar 297
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Facebook Lead Ads: What They Are and How to Use Them

Kissmetrics

However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences. One of those tools is Facebook lead ads. What Are Facebook Lead Ads? How Facebook Lead Ads Work.

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How to Create a LinkedIn Newsletter (and Why They Matter)

Kissmetrics

It’s a series of articles you publish regularly. So what’s the difference between an article and a LinkedIn newsletter? The main difference is when you publish an article, it goes into your timeline. It’s the perfect tool to establish yourself as an authority in your niche. LinkedIn Newsletters Help Generate Leads.

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How to Use Google Scholar to Find Content Ideas and Research

Kissmetrics

You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice. Explore Related Articles to a Certain Topic.

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What is Demand Generation?

Kissmetrics

What’s the best way to do that? This process is called demand generation. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation.

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How to Get Facebook Leads Organically

Kissmetrics

Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Facebook also provides an “insights” tool , allowing you to measure responsiveness, reach, and clicks.