Remove privacy
article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 243
article thumbnail

How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369
article thumbnail

Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used.

Toys 242
article thumbnail

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement.

Marketing 333
article thumbnail

5 Future Ecommerce Trends of 2019

Ecommerce Platforms

Expect more brands to follow suit as personalization technology becomes easier to integrate into ecommerce sites. In an age where privacy is key, studies also showed 57 percent of online shoppers are comfortable with providing personal information to a brand, as long as it directly benefits their shopping experience. trillion by 2020.

eCommerce 223
article thumbnail

SouqBox Review – Everything You Need to Know

Ecommerce Platforms

Most B2B companies still choose to trade offline – currently, the offline B2B industry generates a massive $6.7TN annually. However, for smaller offline B2B businesses, moving to the online world is no small feat. The marketplace changes, customer needs shift, and technology evolves; in short, things online move fast.