article thumbnail

How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.

B2B 141
article thumbnail

Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

article thumbnail

Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features. allowing for maximized sales.

article thumbnail

Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. ChatGPT, for instance, understands natural language queries and can provide relevant product recommendations in real time.

eCommerce 194
article thumbnail

Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

During challenging economic times, retailers’ natural inclination is to slash prices; however, brands must fight the urge to use discounting as a customer acquisition, conversion and retention strategy, which decreases margins in the process.

eCommerce 203
article thumbnail

Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

It offers B2B-related features, dropshipping with AliExpress, live streaming, and social media capabilities, allowing you to expand your business in more ways than one. To kickstart the creation of your online store, you start with a simple template, which you can then customize with Shopline’s drag-and-drop editor. . Data Analytics.