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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

B2B 284
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

As the Head of Supply Chain for Alibaba ‘s North America B2B business, Yikun Shao is right in the thick of it. For 15 years he worked as a business and trade consultant for PwC , helping multinational corporations navigate the intricacies of customs, international trade and the global supply chain.

Supplies 272
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B2B Email Marketing Strategies To Drive Engagement & Revenue

Groove

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Need help with your B2B marketing needs?

B2B 195
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Back to the Basics of B2B Marketing

Groove

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Optimize for SEO. Conclusion.

B2B 150
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.

B2B 141