Forrester eCommerce

AUGUST 11, 2023

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. Conversation automation is quickly becoming integral […]

B2B 195

B2B Marketing Technology Customer 195

Forrester eCommerce

APRIL 10, 2023

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Too often, personalization starts […]

B2B 195

B2B Technology Marketing Customer 195

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 419

B2B Operations Technology Customer 419

Forrester eCommerce

MARCH 17, 2023

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Customer Experience 362

Customer Experience Operations Technology Marketing 362

Forrester eCommerce

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

Technology 195

Technology B2B Customer Operations 195

Forrester eCommerce

AUGUST 14, 2020

A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation (..)

B2B 431

B2B B2C Webinar Technology 431

Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 476

B2B Marketing Technology Information 476

Forrester eCommerce

JULY 31, 2023

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370

B2B Technology Marketing Customer 370

Forrester eCommerce

FEBRUARY 27, 2024

Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition […] This has enabled fintech firms to deepen their market penetration.

B2B 383

B2B Marketing Banking Games 383

Forrester eCommerce

JANUARY 24, 2023

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

Technology 338

Technology Marketing B2B Customer 338

Forrester eCommerce

JUNE 23, 2022

Over the past decade these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes Break down organizational silos Shorten time-to-competency Measure the impact of enablement programs These technologies […].

Technology 369

Technology B2B Customer 369

Forrester eCommerce

AUGUST 5, 2021

Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.

Payment Services 304

Payment Services B2B Technology Financial Services 304

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Forrester eCommerce

JUNE 4, 2023

Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.

B2B 195

B2B Technology Customer 195

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom eCommerce integration to help the company modernize their website and upgrade the user experience. eCommerce Integration: Improving B2B Operations.

B2B 221

B2B Operations BigCommerce eCommerce 221

Forrester eCommerce

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369

B2B Technology Marketing Customer 369

Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet.

Technology 408

Technology Marketing Operations B2B 408

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

JANUARY 30, 2024

Apply scientific experimentation to achieve the best B2B content personalization results.

B2B 209

B2B Operations Technology Marketing 209

Retail TouchPoints

NOVEMBER 2, 2023

Amazon Business has added a pay-over-time option for B2B customers via an expansion of its partnership with BNPL provider Affirm. Integrating Affirm as a payment option helps us do just that, while providing more flexibility and convenience to our customers.

Payments 209

Payments Customer B2B Fulfillment 209

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Retail TouchPoints

JUNE 7, 2023

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. virtual reality).

Technology 270

Technology Retail Customer Experience Presentation 270

Retail TouchPoints

APRIL 25, 2023

For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology. What Are the Benefits to Brands that Implement 3D and AR Tech?

Technology 248

Technology eCommerce Shipping Costs Games 248

Forrester eCommerce

DECEMBER 28, 2021

So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

Forrester eCommerce

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer 222

Customer Subscription Technology Management 222

Forrester eCommerce

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 189

B2B Customer Data Events Technology 189

Retail Technology Review

JANUARY 2, 3387

the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T.,

B2B 70

B2B eCommerce Platforms eCommerce Clothing 70

Retail TouchPoints

JANUARY 6, 2021

Emerald Holding has completed its acquisition of PlumRiver LLC , an international provider of software-as-a-service (SaaS) technology through its Elastic Suite solution. These integrations will help customers manage orders, real-time inventory and product merchandising.

Sporting Goods 260

Sporting Goods Outdoor B2B Technology 260

Forrester eCommerce

MAY 3, 2023

Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America. Organizations that prioritize internal criteria for making tech decisions often miss the mark.

B2B 195

B2B Customer Technology Marketing 195

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Forrester eCommerce

FEBRUARY 28, 2024

Today, customer success platform vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year.

Customer 381

Customer Marketing B2B Customer Experience 381

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

GetElastic

SEPTEMBER 6, 2021

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. We're following them and we think you should be too.

B2B 144

B2B eCommerce White Paper Seminar 144

Forrester eCommerce

JUNE 26, 2019

B2B buyers are wired to deal with visual information and to remember stories. If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. Reading large blocks of text is the type of […].

B2B 387

B2B Information Technology Customer 387

Forrester eCommerce

APRIL 20, 2021

To support the gathering of buyer, customer, and market insights, portfolio marketers must work with their marketing operations colleagues to determine the ideal technology. In her latest blog post for Forrester, Katie Fabiszak highlights her upcoming B2B Summit North America session with Barbara Winters.

Marketing 266

Marketing B2B Customer Blog 266

Forrester eCommerce

APRIL 12, 2020

Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.

B2B 283

B2B Technology Customer 283