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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. It’s either innovate or die.

B2B 167
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How B2B Companies are Preparing For an Economic Downturn

Kibo

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. It’s clear that B2B businesses have a complex landscape to navigate. But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow.

B2B 71
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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

GetElastic

This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity , available now. The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce.

Document 113
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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Rise of Community Commerce. The ways in which people build community is shifting and smart retailers are seeing their loyal customers as an opportunity to foster and monetize a community in an authentic way.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Social launched it, venture capital built it; but ultimately, the burn rate of rising customer acquisition costs on the major social platforms, combined with established competition, is quieting Outdoor Voices. Like those in any channel, DTC brands that exceed the expectations of customers will be rewarded with their loyalty.

Outdoor 299
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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market.

B2C 148
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Step-by-Step Guide to Replatforming Your eCommerce Solution

Kibo

The B2B and B2C purchasing journeys are more complex than ever. And as a result, companies are asking themselves if their eCommerce platform can keep up with (and simplify) the complexities needed to meet heightening demands or if it’s time to consider a new solution.