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6 Critical Lessons on Multichannel Sales

Webbula

Multichannel Sales. I discussed how how B2B digital buying behavior is poised to dramatically rewrite the rulebook for B2B business -- with an especially disruptive impact on traditional sales and marketing. B2B buying is omni-channel buying. Maximize every interaction with your prospect. Have a strong digital strategy.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. Clearly the challenge of maintaining consistent and accurate product information across multiple stores and sales channels continues to be a top issue stifling brand growth and expansion.

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Beyond Multichannel: How a Unified Commerce Platform Creates Genuinely Omnichannel Experiences

Kibo

The terms omnichannel and multichannel have become the default ways of discussing modern retail. What Is Multichannel Retail? Multichannel focuses on finding the place that your customers engage with your brand the most, and maximizing the potential of this engagement. How Does Omnichannel Compare to Multichannel.

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Distribution and Wholesale Seek Retail Skillset to Gain Competitive Edge

365 Retail

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. For distributers and wholesalers, the emergence of multichannel business access points necessitates price transparency, and price equity.

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How To Effectively Use Omnichannel Order Management

Kibo

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. B2B hybrid purchase : A contractor researches HVAC units for her client via the supplier’s website, checks stock availability, and adds an item to her cart, but visits the local brick-and-mortar store to complete her order.

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The Past, Present, and Future of eCommerce with Shopify

Groove

SUPPORT NETWORK Shopify’s own forums, Shopify Community , as well as external forums, provide a limitless amount of information for those new to the platform to consume. B2C Focused While other platforms are focused on other verticals such as B2B, Shopify focuses primarily on the business or direct to consumer segment of the market.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

You might have heard of multichannel marketing, which was the predecessor to omnichannel marketing. Multichannel marketing recognized that customers were using a variety of channels to interact with your brand, including mobile devices, social media, your ecommerce site, and many other platforms.