Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce Strategies for SEO. PPC Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue. Stamped.io

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

BigCommerce

MARCH 15, 2018

Inbound marketing is now a no-brainer for successful businesses with online storefronts. Outbound marketing is falling more and more by the wayside. What is Inbound Marketing? Sure, sales people do still call out and talk to potential customers, but… Inbound marketing is an undeniable business need in today’s world.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Forrester eCommerce

AUGUST 11, 2021

Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop? Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […].

B2B 318

B2B Recommendation Customer Customer Experience 318

Groove

AUGUST 20, 2020

5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Leverage content marketing. Leverage Content Marketing. one of the many benefits of content marketing.). Use banners to promote holiday offers.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. What was once a burden ? no longer needs to be! Use Automation.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

Social Media 290

Social Media B2C B2B Customer Data 290

FastSpring

NOVEMBER 3, 2021

B2B lead generation is more than just presenting prospects with fancy features and benefits. What does all of that have to do with B2B lead generation? In this article, I’m going to share seven B2B lead generation strategies and tactics that I’ve found to be effective across my 20-year sales career. Work Together With Marketing.

B2B 147

B2B Merchant Services Payment Services Payments 147

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

Kibo

DECEMBER 10, 2020

In a MarketingCharts article , B2B marketers noted that there are a variety of hurdles to setting up scalable B2B personalization in their organization. For example, B2B companies often cite a lack of data about clients and prospects. For example, B2B companies often cite a lack of data about clients and prospects.

B2B 117

B2B B2C Improvements Article 117

GetElastic

JULY 5, 2019

This is as true in the B2B space as it is in consumer marketing. Here are five benefits of content personalization, with recommendations for getting the most out of your personalization efforts in a variety of situations. Keep in mind also that in B2B, engaging with your brand is often part of someone’s busy workday.

B2B 132

B2B Marketing Social Media Presentation 132

GetElastic

SEPTEMBER 30, 2019

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones.

B2B 121

B2B Payment Services B2C Recommendation 121

Store Growers

DECEMBER 8, 2022

But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Interesting Campaign Types for B2B Ecommerce. Google Search Ads for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

MARCH 6, 2018

That’s when he reached out to me – his son with a computer science and marketing degree living more than 500 miles away from home. My father still had his full-time B2B family business. Nothing might of ever happened, if it weren’t for Magento Go shutting down and recommending their customers to BigCommerce. Social content.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Groove

FEBRUARY 20, 2024

A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 195

Shopify eCommerce B2B Live Chat 195

GetElastic

APRIL 24, 2019

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Customer experience, platform models, digital noise, oh my! How do you start?

B2B 135

B2B Multi-channel Multichannel Customer Experience 135

Groove

FEBRUARY 9, 2022

There are only a select few enterprise eCommerce solutions on the market, so it’s important to evaluate the features of each platform to best accommodate your business’s needs. Though expenses are critical to all businesses, we recommend keeping an eye out for the following factors in addition to pricing: Platform security.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Kissmetrics

MARCH 27, 2018

The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. More specifically, does a brand actually correlate to sales, especially for B2B players? You’ll also hear marketers call it brand loyalty.

B2B 206

B2B Improvements Marketing B2C 206

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Pivotree Blog

NOVEMBER 28, 2023

Report from Pivotree and Spryker revealed 90% of respondents have seen increase in demand for digital B2B buying experiences in past two years TORONTO – November 28, 2023 – Pivotree Inc. Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. and Canada.

B2B 52

B2B Supplies B2C Technology 52

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified).

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified).

B2B 130

B2B Mobile eCommerce Shipping Costs 130

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Leading companies recognize desktop can’t support the entire customer journey.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.

Shipping Costs 238

Shipping Costs eCommerce Customer Experience Recommendation 238

GetElastic

OCTOBER 4, 2018

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived. Key Takeaways: B2B buyers demand remarkable customer experience.

B2B 162

B2B Workshop Electronics B2C 162

SellBrite

OCTOBER 16, 2019

In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 And how can your online business tap into the B2B ecommerce market? B2B Ecommerce: What is it? B2B ecommerce is the sale of goods and services from one business to another through an online or digital portal.

B2B 90

B2B eCommerce B2C Merchant Services 90

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363

SellBrite

JULY 19, 2019

What does this have to do with B2B ecommerce? Simple: If you want to sell more and satisfy your customers in the process, it’s time for you to ditch the old-school B2B mentality and draw a little inspiration from the B2C world. Reason 1: More B2B Purchases Are Happening Online. The way B2B buyers want to buy is changing.

B2C 114

B2C B2B eCommerce Live Chat 114

Kissmetrics

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 263

Marketing SEO eCommerce B2C 263

GetElastic

JULY 20, 2022

I have spent the last seven years observing a revolution in the modern commerce market. A market once dominated by SAP, Oracle, IBM, Salesforce , and Adobe is now being replaced by a new set of players and technology. They each have their own set of criteria with which they evaluate the market. Enterprise Market.

B2B 78

B2B Marketing B2C Shopify 78

Retail TouchPoints

JANUARY 8, 2024

Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics. For example, if an employee is “sweethearting,” or giving their employee-only discount to all their friends, the EBR might recommend a retraining where the employee is reminded of the limitations of the discount.

Recommendation 233

Recommendation Omnichannel Shipping Costs eCommerce 233