Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Calculate customer lifetime value.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

MAY 16, 2019

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. The team at Zaius was lucky enough to attend for the first time this year, now as one of the newest Magento Technology Partners. Expanding the Experience.

Magento 150

Magento Customer Data B2C Technology 150

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. How do brands and businesses connect content, context and commerce? Don’t solely rely on the halo effect to drive bottom-line sales.

B2B 150

B2B Customer Data B2C Technology 150

Optimizely

MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. You want your buyers to have a perfectly smooth and consistent experience, no matter the channel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

JUNE 29, 2017

While Razorgator continually goes the extra mile to deliver superior customer experience and support, their veteran marketing team knew that in order to maximize growth, they needed to understand why and how their customers are buying, engage them in real-time with more personalized content, and coordinate communications across channels and devices.

B2C 150

B2C Events Channel Customer Data 150

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Examine Your Marketing Technology Stack. Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. And he’s not alone. This can drive efficiency and efficacy. .

Games 59

Games Marketing Multi-channel B2C 59

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

GetElastic

SEPTEMBER 2, 2021

Marketing and sales technology operations have tools available to enable this always on “segment of one” for account managers. It just requires getting involved with the technology, ensuring your customer data is updated and accurate and making yourself a part of the channel your customers want to use when online making a purchase decision.

B2B 141

B2B Management eCommerce B2C 141

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. It’s powered by customer data and uses machine learning to deliver powerful data-driven experiences. This frees up both teams to work on what they’re best at.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Ecommerce Platforms

JANUARY 12, 2021

The possible applications of technology for a better and more personalized shopper experience in Next-Gen stores are endless. NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. What is Oracle NetSuite?

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Ecommerce Platforms

FEBRUARY 23, 2021

Since Enterprise companies have more demands to deal with, including higher order numbers and more customers, they need more software too. Some companies use open-source technology to build the functionality that they need from scratch, while others search for off-the-shelf ecommerce solutions that come with their own enterprise option.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

GetElastic

JANUARY 13, 2019

The growing use of conversational commerce highlights how more businesses are meeting customers inthe moment to create a better experience. For example, enterprises are increasingly relying on chatbots, AI and emerging technology to assist customer enquiriesand sales. Consider how a customer engages with your brand today.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

Onilab User Guides

FEBRUARY 15, 2019

According to Pablo: Magento page builder will be available in GitHub (beta) and will have greater control over the responsive content and template manager; Amazon sales channels will be added; PWA studio and Venia storefront will be improved; Global shipping coverage will be enhanced; DHL Express support will be added.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

Kibo

MAY 20, 2014

Kibo is putting an end to that with its Perfect Sync technology. Our Perfect Sync technology represents a key differentiator in providing a flexible, streamlined solution for online and offline retail fulfillment. This is the natural next step toward enabling seamless omni-channel retail commerce.”

White Paper 62

White Paper B2B Shipping Costs B2C 62

Optimizely

JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Make data-driven decisions. The paid ad channels that work the best.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Kibo

SEPTEMBER 27, 2021

Personalized shopping technology enables retailers to provide individualized experiences to shoppers across digital shopping channels by leveraging past shopping, behavioral and other data to dynamically display or deliver personalized content during a user’s digital shopping journey. . Improved Customer Engagement and Loyalty.

Payments 62

Payments eCommerce Recommendation Improvements 62

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

Channel 150

Channel Department Stores B2C Recommendation 150

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145

B2C B2B Reference eCommerce 145

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS).

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). It’s Now or Never. Types of Ecommerce. is founded.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We have a team that is focused on omnichannel experiences so we don’t just fall back into our channel silos.”.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Kibo

MAY 5, 2021

Cloud commerce platforms provide the infrastructure that retailers need to manage operations across all online and offline channels. This omnichannel approach enables retailers to centralize their technologies with a single solution. Business Intelligence for Meeting Customer Expectations. That’s no accident.

Technology 62

Technology eCommerce Fulfillment Omnichannel 62

Optimizely

OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. And that doesn’t even include the various browsers or channels that they’re using as well.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Use a new channel to reach out. That means keeping them engaged with your brand at all times.

Customer 306

Customer Channel B2C Omnichannel 306

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers.

eCommerce 62

eCommerce B2C B2B Omnichannel 62