Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Running contests is a great way to acquire new email addresses as part of your omnichannel marketing efforts , but you need to have a strategy if you want to succeed. Here’s how you can create your own online contest for your B2C company.

B2C 210

B2C Social Media Clothing Channel 210

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New channels.

B2C 91

B2C eCommerce Travel Consumer 91

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 277

B2B Shopify Merchant Services eCommerce 277

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts. Bank of America.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Retail TouchPoints

MAY 18, 2023

“A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

POS 266

POS Channel B2C Social Media 266

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New channels.

B2C 59

B2C eCommerce Travel Consumer 59

Groove

NOVEMBER 24, 2020

we're outlining the features of Bigcommerce Enterprise that help to increase conversion rate, average order value and customer lifetime revenue: Cloud-based hosting & compliance. Customization & design. Omnichannel selling. Customization & Design. Omnichannel Selling. Mobile & SEO optimization.

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. Contextual. Personalized. – The pace of consumer behavior change has mutated this year as a […].

Channel 251

Channel Management Consumer Marketing 251

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It has to be cross-channel.

Multi-channel 236

Multi-channel Retail Customer Experience Customer Data 236

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

SEPTEMBER 7, 2017

Today’s customer segmentation isn’t your grandfather’s segmentation. (If Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. Many B2C marketers today think about segmentation as a one-time action. Real-Time Segmentation.

Customer 170

Customer B2C Omnichannel Accessories 170

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. Plus it also allows customers to learn more about a product or company.

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Forrester eCommerce

JULY 25, 2022

B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. But a new challenge emerged: Relic […].

B2C 39

B2C Omnichannel Customer Channel 39

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 73

Consumer B2C Merchant Services Omnichannel 73

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

Optimizely

APRIL 30, 2019

Yet, most B2C marketers aren’t yet fully taking advantage of text message marketing and the benefits it can bring. The most common use of text marketing at the moment is shipping notifications, but this is just one way to connect with customers through such an exciting channel. Customers favor SMS communication.

Marketing 268

Marketing eCommerce B2C Mobile 268

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.

B2C 148

B2C B2B Technology Channel 148

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. Omnichannel is Still Tough to Achieve.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

GetElastic

APRIL 11, 2023

This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media.

Payment Services 147

Payment Services Payments Social Media Mobile 147

RTP blog

AUGUST 16, 2019

Catering to both B2C and B2B buyers can help pave the way for additional revenue. Making The Most Of Existing Capabilities Even as you attempt to reach B2B buyers, it’s worth keeping an eye on what’s happening in the B2C space. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way.

Shipping Costs 150

Shipping Costs B2B Payments B2C 150

Retail TouchPoints

APRIL 20, 2023

In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online. So you need to think like [a] pure-play.”

Social Media 290

Social Media B2B Supplies B2C 290

GetElastic

JUNE 2, 2023

Headless commerce platforms give merchandisers and brands the ability to customize an online storefront without changing backend infrastructure or capabilities. This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business.

Magento 147

Magento B2C B2B BigCommerce 147

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. If this digital marketing channel is to be leveraged correctly, then retail-based digital expertise is needed to provide business with a competitive edge.

Multichannel 59

Multichannel Merchant Services Retail Supplies 59

Forrester Omnichannel

JULY 29, 2014

But like the awkward kid at school, Omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader. It's quite simple - quickly fulfilling orders to meet rising customer expectations is a now a strategic competitive advantage in the world of omnichannel retail. omnichannel.

Omnichannel 68

Omnichannel Management B2C Fulfillment 68

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

ESW

DECEMBER 4, 2023

The partnership gives ecommerce brands built on Shopware access to ESW’s suite of solutions to enable all aspects of DTC cross-border expansion, including compliance, data security, fraud protection, taxes and tariffs to checkout, delivery, returns, customer service and demand generation, in as little as four weeks.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Retail TouchPoints

APRIL 28, 2021

With a global retail network of 809 boutiques in 532 cities, Nespresso views these physical locations as an integral part of its omnichannel approach. We strongly believe in the relevance and power of retail as a brand-building channel. The result is a pilot concept that focuses on experiences that share coffee as an art.

Arts 248

Arts Beauty and Health B2C Gifts 248

Kibo

JANUARY 28, 2021

Rather, shoppers in 2021 will want a good omnichannel experience that’s streamlined and seamless. What used to feel like a side project for many brand marketing teams, must now be a core component of the customer experience. Namely, how they can leverage it to speed up the customer journey in store.

Customer 62

Customer Retail Omnichannel B2B 62