Remove B2C Remove Consumer Remove Customer Experience Remove Multi-channel
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Expanding Global Commerce: ESW Cartridge for B2C Commerce Launches on Salesforce AppExchange

ESW

Expanding DTC channels to global markets involves many complex and moving parts. Since 2019, ESW and SalesForce Commerce Cloud (SFCC) have worked together to propel the world’s best-loved brands into new markets with industry-leading solutions that grow business and create exceptional customer experiences.

B2C 78
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Today, it is possible to stimulate all consumer senses online. virtual reality).

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

Customer 299
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Top 10 B2B eCommerce Website Examples

GetElastic

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. B2B buyers expect personalization experiences and are even willing to pay more. Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space.

B2B 147
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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. They focus on the right PPC channels. There’s no right or wrong marketing channel.

PPC 279
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How B2B Companies are Preparing For an Economic Downturn

Kibo

In the current economic environment, inflation is the overarching factor affecting all economic actors, from consumers to workers to B2B companies. There will also be indirect effects for B2B companies as falling consumer demand impacts B2B customers, who in turn stop spending as much as they have done in the previous period.

B2B 71
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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.