Optimizely

MARCH 27, 2019

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Here’s how you should approach branding and use it as a tool to manage your entire B2C business. These are just a few examples of why it is so important to be on-brand.

B2C 323

B2C Management Social Media Magazine 323

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NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

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NOVEMBER 16, 2017

When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. But many of today’s marketing tools don’t make it easy to see all the data in one place.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. For example, buyers could: Start off browsing anonymously on your mobile website.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.

B2C 170

B2C Consumer Shipping Costs Supplies 170

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JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

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DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

Customer 300

Customer eCommerce B2C Fashion 300

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Instead, build practices to stay close to customer insights.

Multi-channel 200

Multi-channel Retail Customer Experience Customer Data 200

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145

B2C B2B Reference eCommerce 145

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

BigCommerce

APRIL 21, 2017

So, beyond the typical best practices, I’ll walk you through specific brand examples that stand out above and beyond the crowd. This is how you win customers and beat out the overwhelming competition on the web, whether you are just getting started or about to re-brand. Here are a couple examples. Here are a few good examples.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

Optimizely

APRIL 12, 2018

We’ve always prided ourselves on being a company that exceeds customers’ expectations, and we can now devote even more resources to this mission. We plan to invest in our product and our team to better serve B2C marketers on their own path to growth. This is exactly what’s happening today in B2C marketing.

B2C 199

B2C Customer Customer Data Shopify 199

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FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone.

Marketing 277

Marketing B2C Customer Data Channel 277

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NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

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DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

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MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Buyers today simply expect personalized emails.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

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JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

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OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. This is a huge amount of data for you to keep track of as a B2C marketer.

Customer 186

Customer B2C Customer Data Mobile 186

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Most recent order total. Lifetime revenue.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

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DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

eCommerce 186

eCommerce Customer B2C Fashion 186

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AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. This Father’s Day ad is a perfect example of what NOT to do when targeting customers.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Retail TouchPoints

DECEMBER 23, 2022

One good example is Black Friday: holiday sales and discounts are starting earlier every year. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. With consumers pulling back on spending due to rising prices, retailers must evolve as well. Retail is already changing.

eCommerce 196

eCommerce Shipping Costs Retail Recommendation 196

Retail TouchPoints

AUGUST 24, 2022

The same study highlighted three common pain points of the brick-and-mortar self-checkout experience, including the need for employee assistance and manual entry for certain items ( i.e. produce in a grocery store), among other examples. Use the data you have to your advantage. The same problem exists in ecommerce.

Payment Services 248

Payment Services eCommerce Shipping Costs Shipping 248

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DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

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DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. How can you integrate in-store data? If customers don’t volunteer their information directly, you can also ask them for it.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

BigCommerce

OCTOBER 20, 2017

Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Let’s look at a few examples of successful B2B ecommerce strategies. Let’s dive in. .

B2B 251

B2B eCommerce Payment Services Multi-channel 251

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FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Using a B2C CRM , you can dynamically change entire sections of content within emails or ads to make them more relevant and appealing, featuring the exact products that your buyers browsed.

Shopping Carts 247

Shopping Carts Recommendation B2C Customer Data 247

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OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. This Blue Apron offer is a great example of a Winback campaign. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

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JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

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MARCH 15, 2018

Let’s take Sam as an example. When you track engagement and understand purchase intent patterns, you can use your customer data to further optimize your marketing campaigns and better target your buyers. Engagement filtering is not possible if your customer data is still stuck in silos. So what are you waiting for?

Customer 170

Customer B2C Social Media Omnichannel 170

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). It’s Now or Never. Types of Ecommerce. Image source.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

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JULY 25, 2019

This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context. With the right customer data, you can personalize your marketing in real-time across channels, platforms, and devices.

Marketing 150

Marketing Recommendation Channel B2C 150

Fabric

NOVEMBER 2, 2023

Examples of platforms that were incapable of scaling to meet surging demand include Nike’s and Ulta Beauty’s websites during Black Friday sales in 2022. Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS).

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

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FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. This data is all interesting, but what do you actually DO with it?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. An omnichannel OMS uses real-time inventory data combined with capturing orders and facilitating process fulfillment across online and offline commerce channels. Omnichannel shopping isn’t just a passing trend.

Omnichannel 114

Omnichannel Management Multichannel B2C 114