Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 338

B2C Customer Experience Technology Marketing 338

Retail TouchPoints

DECEMBER 23, 2022

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability.

eCommerce 196

eCommerce Shipping Costs Retail Recommendation 196

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Your product detail pages will often be a customer’s first touchpoint when visiting your site. With the right messaging, this data can turn a casual browse into a click-and-buy right now.

Shopping Carts 247

Shopping Carts Recommendation B2C Customer Data 247

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 199

Multi-channel Retail Customer Experience Customer Data 199

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences.

B2C 145

B2C B2B Reference eCommerce 145

Kibo

OCTOBER 13, 2022

Composable commerce is more than a type of technology architecture or ecosystem. It’s a business strategy that requires a shift in how companies implement, manage, and use their digital commerce systems. . (If In addition to the business benefits of composability, it also enables an optimal customer experience. Download eBook.

Shipping Costs 62

Shipping Costs Drop Ship B2C Customer Experience 62

365 Retail

AUGUST 17, 2022

At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies. For years, retail brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals.

Games 59

Games Marketing Multi-channel B2C 59

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Optimizely

OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. How do ecommerce customers buy today? The challenge of the modern buyer.

Customer 186

Customer B2C Customer Data Mobile 186

BigCommerce

OCTOBER 20, 2017

That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. customers get the same level of quality and service. personalized customer pricing. The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Determine the probability of customer churn.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. But if you’re seeing no engagement at all, those customers are definitely at-risk.

Customer 306

Customer Channel B2C Omnichannel 306

Kibo

MAY 5, 2021

This omnichannel approach enables retailers to centralize their technologies with a single solution. By doing this, retailers can better understand their customers and deliver personalized experiences at scale. Business Intelligence for Meeting Customer Expectations. Customer Success Stories. That’s no accident.

Technology 62

Technology eCommerce Fulfillment Omnichannel 62

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Your customers are on Amazon.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. Prior to executing an experience-driven strategy, commerce practitioners need to address some key criteria: .

B2B 150

B2B Customer Data B2C Technology 150

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. Even so, B2C and B2B customers are using multiple touchpoints and delivery methods to make purchases.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Fabric

NOVEMBER 2, 2023

We’ll go over factors to consider when making technology buying decisions (including the main types of enterprise e-commerce solutions, the benefits of using these platforms, and the cost of replatforming), but also emphasize the urgency for business and technology leaders to take action sooner.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

AUGUST 2, 2022

This post will cover some drawbacks of operating several instances and why you should think carefully before committing to this strategy long-term. Data Management: In today's online world, leveraging customer data to target your customers better and encourage repeat purchases is crucial. Go to Eval Tool.

Multi-channel 78

Multi-channel Customer Data B2B eCommerce 78

Kibo

OCTOBER 5, 2021

Retail brands aspire to achieve individualization because it significantly boosts revenue, increases customer loyalty, and improves the overall experience for customers. Getting it wrong can have detrimental consequences, driving customers to seek out other retailers or even completely abandon a brand.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Here are the latest digital marketing trends in the retail industry to help retailers refine their strategy for 2022 and beyond to maximize growth. Examine Your Marketing Technology Stack. You can use it to personalize the omnichannel customer experience accurately. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. Both B2A and C2A are focused around increased efficiency within the government via the support of information technology.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

AUGUST 8, 2018

In that same vein, other opportunities emerging include using AI to personalize the customer journey. Retailers that have implemented personalization strategies see sales gains of 6-10%, a rate two to three times faster than other retailers, according to a report by Boston Consulting Group (BCG). Competing technology priorities.

eCommerce 231

eCommerce Payment Services Technology Recommendation 231

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. Zoho CRM Features: Sales force Automation One of the first, and most important features of Zoho CRM is the salesforce automation technology.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

BigCommerce

APRIL 24, 2018

Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. And much more.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

GetElastic

SEPTEMBER 2, 2021

Adoption of B2B eCommerce is no doubt accelerating and aligning a B2B eCommerce strategy with existing account management teams could be the most critical success factor. Marketing and sales technology operations have tools available to enable this always on “segment of one” for account managers. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

Omnisend

JANUARY 10, 2024

Want to start selling products on your website using tailored marketing strategies? A WordPress development agency puts together a team of developers, coders, design experts, and testers to customize your WordPress website and launch it within a fixed timeline. They have clients across sectors like B2B, B2C, and ecommerce.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Kibo

NOVEMBER 23, 2021

CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. In either case, delivering optimal personalized experiences requires the right technology.

Customer Data 62

Customer Data Technology eCommerce Technology Omnichannel 62