Retail TouchPoints

AUGUST 10, 2022

As we head into the peak of the season, retailers should review their disaster avoidance strategies as they seek to protect critical equipment and prevent downtime. Thankfully, as retailers have shifted to more digital strategies, the hardware and software tools to protect equipment have evolved to keep pace. The Impact of Downtime.

Small Business Retail 284

Small Business Retail Retail Telecommunications Events 284

365 Retail

APRIL 20, 2024

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

Technology 57

Technology Retail Customer Retention Customer Data 57

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Retail TouchPoints

JANUARY 30, 2024

For retail businesses, integrating Gen AI is about navigating a path that harmonizes cutting-edge technology with ethical stewardship, ensuring that AI deployments enrich the retail experience without compromising on core business values. Here are six fundamental aspects of crafting a robust Gen AI strategy for businesses.

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Retail Customer Experience Technology Customer Data 332

RTP blog

OCTOBER 15, 2018

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

Customer Data 150

Customer Data Customer X-cart Retail 150

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

Customer Data 264

Customer Data Customer White Paper Technology 264

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 242

B2B eCommerce BigCommerce Omnichannel 242

Dynamic Action

APRIL 25, 2024

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. By leveraging AI-based technology, retailers can facilitate informed decision-making and mitigate risks associated with market expansion.

Marketing 62

Marketing Retail Apparel Technology 62

Retail TouchPoints

APRIL 17, 2024

While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy. It’s not merely about substituting cookie-based tracking with another data-centric method.

Social Media 278

Social Media B2C B2B Customer Data 278

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Retail TouchPoints

DECEMBER 23, 2022

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability.

eCommerce 232

eCommerce Shipping Costs Retail Recommendation 232

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. Cart Preserver Technology 4. What is Omnichannel Retailing?

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Omnichannel Multichannel Payment Services Retail 102

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 264

Payment Services Retail POS Operations 264

iVend

SEPTEMBER 14, 2023

We have used that knowledge to pinpoint ten key competitive strategies for success in retail. I wrote about the first five of these in ‘Ten competitive strategies of successful retailers – Part 1’. Learn how our retail technology platform can transform your business. Check out the article here if you missed it).

Payment Services 101

Payment Services POS Retail Operations 101

Algopix

JANUARY 22, 2024

With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. You need smart strategies to convert one-time buyers into lifelong brand advocates. The lifetime value of a retained customer far outweighs the costs of customer acquisition.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 244

B2C Marketing Technology Customer Data 244

lateshipment

NOVEMBER 26, 2023

And that process begins with understanding the ABCs of the post-purchase customer journey. Defining the Post-Purchase Journey A customer’s post-purchase journey is interactions with your brand that take place once the order is dispatched to when it is ‘delivered’ or ‘returned’. Are you one of such businesses? No, it’s all good.

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Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

MARCH 20, 2024

The void that a cookieless world will bring will be indisputable if they don’t figure out an alternative strategy — one that will work for the marketing, advertising and consumer sides. These technologies also can help measure the metrics that matter to you, like connecting the dots between messaging and sales.

Small Business Retail 259

Small Business Retail Recommendation Consumer Customer Data 259

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

Forrester eCommerce

SEPTEMBER 29, 2021

Today, data management has become highly complex because of data explosion, data distribution across on-premises and multiple clouds, demand for real-time data and growing compliance mandates. At Forrester’s upcoming Data Strategy & Insights event, November 18-19, […].

Events 195

Events Management Technology Customer Data 195

Retail TouchPoints

MAY 26, 2022

Personalization has become a commonly used strategy for connecting with shoppers, no matter what channel they’re using to shop. Beyond satisfying shoppers, retailers can use personalization to make sense of first-party data and to put it to good use. How will retailers know if their personalization strategy is working?

Customer Loyalty 162

Customer Loyalty Technology Improvements Channel 162

365 Retail

FEBRUARY 21, 2024

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system. With many cost-of-living shoppers trying to make squeezed household budgets work harder, the prospect of immediate discounts is a tangible benefit.”

Technology 73

Technology Retail Events Magazine 73

RetailMinded

FEBRUARY 8, 2023

Reinforcing this are technology leaders who aim to deliver profitable solutions for merchants looking to achieve clarity to their inventory, supply, logistics and consumers – ultimately creating more dynamic, more engaging and more profitable retail experiences. Director of Relationship Marketing Strategy, Merkle, a dentsu company.

Technology 98

Technology Merchant Services Retail Shipping Costs 98

Fabric

MARCH 19, 2024

But truly differentiated shopping experiences require more than mere synchronization; strategies must align, and technologies must integrate seamlessly across the entire tech stack too. Offers : A real-time pricing and promotions engine to handle pricing strategies, personalized promotions, and coupon applications.

X-cart 130

X-cart eCommerce eCommerce Platforms Retail 130

Retail TouchPoints

APRIL 20, 2022

Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. But developing a brick-and-mortar expansion strategy, including finding viable leasing options, can be challenging in a fast-changing, highly regulated space. Photo credit: Cookies.

Retail 354

Retail Social Media Technology Events 354

365 Retail

MARCH 2, 2023

The economic uncertainty is creating a great deal of pressure on high-street firms, which is why the time is right to invest in technology. Why Invest In Technology Now? Just What Can Technology Do For Business? These offer the freedom to shop in a way that suits the customer, especially those on a tighter time budget.

Technology 73

Technology Customer Experience POS Point of Sale 73

iVend

DECEMBER 7, 2022

Unless, that is, savvy retailers can get one step ahead with a retail strategy that offers alternative purchases in a personalised customer experience. iVend for Magento iVend helps retailers build smart ecommerce solutions for positive customer experiences. Online, availability is a big driver of loyalty.

eCommerce 97

eCommerce Retail Customer Experience Gifts 97

RetailMinded

JULY 17, 2022

Artificial Intelligence (AI), Machine Learning, and Cognitive Computing are probably the most talked-about technologies across industries today. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. Enhancing Customer Engagement .

Technology 94

Technology Marketing Recommendation Improvements 94

365 Retail

JANUARY 4, 2024

In this article, we’ll explore five key strategies that retailers should focus on to keep their businesses thriving. These strategies aren’t just buzzwords; they’re practical, actionable approaches that can make a real difference in your retail operations.

Payment Services 52

Payment Services Retail Supplies Mobile Payments 52

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Your product detail pages will often be a customer’s first touchpoint when visiting your site. With the right messaging, this data can turn a casual browse into a click-and-buy right now.

Shopping Carts 247

Shopping Carts Recommendation B2C Customer Data 247

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history.

Arts 276

Arts Mobile Customer Loyalty Customer Data 276

RTP blog

NOVEMBER 10, 2017

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? It provides a real-time view of the customer experience.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Retail TouchPoints

JANUARY 25, 2023

provides guidance toward a stable foundation of cybersecurity best practices that protect critical customer data from new and emerging threats, retailers should build upon these requirements to move from a reactive to a proactive cybersecurity approach. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

Merchant Services 345

Merchant Services Payment Services Mobile Payments Customer Data 345

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

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B2C Customer Experience Technology Marketing 343

GetElastic

DECEMBER 7, 2017

And no ecommerce technology comes closer does that better than checkout-less shopping. Sensor technology and video scans track your movement across the store. The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

And no ecommerce technology comes closer does that better than checkout-less shopping. Sensor technology and video scans track your movement across the store. And the corner grocer (unless it’s a 7-11) won’t have the $ required to set up the technology necessary to facilitate checkout-less shopping so there will be lines there too.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133