RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Forrester eCommerce

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195

Mobile Retail Customer Customer Experience 195

Forrester eCommerce

SEPTEMBER 14, 2021

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.

Mobile 195

Mobile Marketing Customer Customer Experience 195

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

MAY 10, 2019

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 340

Mobile Marketing Customer Experience B2C 340

Optimizely

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and You need to really understand the target customer, the target audience, and then know what words they need to hear and mirror that back to them. How does your website look on mobile and how is the interaction with the website on mobile?

B2C 150

B2C B2B Marketing BigCommerce 150

Retail TouchPoints

DECEMBER 21, 2023

Instead, it’s the combination of conversion, average order value and customer lifetime value that matters. Instead of a tunnel-visioned focus on conversion, here are three things that retailers should prioritize as they shift from obsessing over conversion alone to obsessing over every step of the checkout experience. B2B or B2C?

Payments 278

Payments Retail Shipping Costs Social Media 278

Forrester eCommerce

APRIL 14, 2021

Use best-in-class examples to prioritize your retail mobile app development.

Mobile 251

Mobile Retail Customer Experience B2C 251

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

GetElastic

MARCH 13, 2019

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5 Closing the gap.

Mobile 151

Mobile Department Stores POS eCommerce 151

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 180

eCommerce B2B Toys B2C 180

Retail TouchPoints

OCTOBER 5, 2021

We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 times more likely to stay loyal to brands that deliver a great experience. Modern consumers live on their mobile devices.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Wiser

OCTOBER 11, 2023

The chosen model should align with the brand’s long-term growth strategy and customer satisfaction objectives. eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Optimizely

OCTOBER 30, 2018

Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. You panic that you’re about to lose a loyal customer. How do I know when loyal customers are at risk? How do I re-engage loyal customers?

Customer 225

Customer Social Media B2C Channel 225

GetElastic

JUNE 2, 2023

A headless commerce platform is when the front-end and back-end of an eCommerce experience are separated. Headless commerce platforms give merchandisers and brands the ability to customize an online storefront without changing backend infrastructure or capabilities. Are Headless Commerce and Composable Commerce the Same?

Magento 147

Magento B2C B2B BigCommerce 147

Forrester eCommerce

JUNE 7, 2018

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186

Mobile Marketing Channel Customer Experience 186

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 289

Marketing Document Payment Services Shopping Carts 289

GetElastic

NOVEMBER 29, 2021

Increasingly, customers expect convenient and seamless experiences when buying online. How fast your website loads directly impacts your customer experience and outcomes. Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands.

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. CruiseMaster.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Kissmetrics

AUGUST 25, 2020

Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Strong mobile optimization capabilities. Mobile devices account for over half (53%) of clicks on search ads. What’re your thoughts on designing PPC ads for mobile rather than desktop?

PPC 279

PPC Multi-channel Social Media B2C 279

GetElastic

APRIL 11, 2023

This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media.

Payment Services 147

Payment Services Payments Social Media Mobile 147

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. Mobile commerce is on the rise. B2B buyers expect personalization experiences and are even willing to pay more. Carla Gonzales ( B2B ecommerce: start with a plan ). “If

B2B 147

B2B eCommerce B2C Payment Services 147

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

UpSellIt

NOVEMBER 22, 2021

B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle. The B2B Customer Journey. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies. Better User Experience. Have a Mobile Friendly Site. Higher ROI.

B2B 178

B2B White Paper Download Demo 178

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Merchants can view the performance of their videos in the merchant dashboard, which will be updated over time to include other metrics such as customer likes and watch time.

Magazine 286

Magazine Shopping Carts B2C Fashion 286

Kibo

AUGUST 27, 2021

Today’s customer expects immediate results anytime, anywhere and in any format. As a result, the modern customer journey is now driving an influx of digital transformation across brands of all types. . In fact, the direct impact on the customer relationship is the driving factor for many of today’s digital transformation initiatives.

Customer 62

Customer Customer Experience Technology Improvements 62

Optimizely

AUGUST 9, 2018

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

MAY 13, 2019

It’s no longer about just providing a product or service; the experience brands and businesses deliver to their consumers has become the epitome of what deems success today. And as businesses continue to evolve what their customer experience (CX) strategy should look like, they often look towards the experts for those answers.

Telecommunications 150

Telecommunications B2C Customer Experience B2B 150

Kibo

JULY 24, 2020

The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. The right platform can provide the structure that companies need to deliver frictionless commerce to customers while staying connected to the logistics on the back end.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Kibo

JANUARY 28, 2021

What used to feel like a side project for many brand marketing teams, must now be a core component of the customer experience. From collecting data to personalizing experiences, people will engage much more openly with brands when trust is earned over time and when communication is made clear.

Customer 62

Customer Retail Omnichannel B2B 62

GetElastic

NOVEMBER 23, 2022

In the past few years poor customer experience and sluggish page loads caused by monolithic platforms have accelerated the need for better flexibility and the ability to create a more personalized customer experience. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. This may include visual, image-based messaging and mobile video that take advantage of always-on shoppers’ short attention spans and get to the point quickly.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Kibo

APRIL 26, 2022

Hybrid online/in-store/mobile shopping journeys are becoming the new normal. It’s exactly why headless commerce is well-suited to delivering unified shopping experiences. It’s API-first, meaning your developers can leverage headless commerce APIs to expand and customize commerce functionality.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62