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APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? Data, data, data. Are you collecting the right information? How are you using it?

eCommerce 186

eCommerce Social Media Marketing X-cart 186

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OCTOBER 25, 2018

This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. Although you’re more likely to hear about this type of cognitive bias in an economics class than in a marketing setting, there are some key takeaways for ecommerce marketing today.

eCommerce 218

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APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

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JULY 31, 2018

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. For many ecommerce professionals, this one needs no introduction. The Turnaround. eCommerceFuel.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. B2B Ecommerce Is Exploding.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. However, there’s another type of ecommerce that doesn’t receive nearly as much attention but boasts even greater sales. B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

Omnisend

DECEMBER 14, 2023

Reading Time: 8 minutes There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses. This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. The reality? Let’s get started!

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NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. It all comes down to creating an exciting, clear, and consistent B2C brand.

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DECEMBER 26, 2018

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Would people listen?

Marketing 150

Marketing B2C Shopify eCommerce Marketing 150

Ecommerce Platforms

APRIL 3, 2020

Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

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JUNE 7, 2018

. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

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JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. This marketing strategy isn’t too complicated, but you have to put in the work. Here we will outline the steps to follow so you can create triggered behavioral marketing campaigns that will drive real revenue for your B2C brand.

Marketing 186

Marketing eCommerce B2C Channel 186

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MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Below, we’ve outlined some strategies to help your eCommerce store attract new customers and accelerate the purchase decision process. Content Marketing.

Customer 150

Customer Customer Retention Merchant Services PPC 150

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MAY 9, 2019

Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. Yet 86% of people fill out at least one web form per week, which makes them an important part of your ecommerce marketing toolbox. Finish filling it out and submit it. But how do you do that exactly?

eCommerce 170

eCommerce Reference Information Web Design 170

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MARCH 13, 2018

But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Zephrin Lasker, Head of Ecommerce, Rakuten Viber.

B2C 150

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AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Jim Edgett, Head of Integrated Marketing at Gamestop.

Shipping Costs 150

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APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? Data, data, data. Are you collecting the right information? How are you using it?

Social Media 150

Social Media Marketing X-cart Payments 150

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FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. As a B2C marketer, I’m sure the possibilities are immediately obvious.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Ecommerce Platforms

OCTOBER 22, 2021

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Founded in 2002, EKM is very much aimed at the UK market.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. It’s the same with your business.

SEO 416

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FEBRUARY 5, 2019

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Who wants to go through their site and manually select similar products anyway?

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Omnisend

MAY 31, 2023

Email marketing : Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. It also offers unique ecommerce features like a product picker and unique discount codes. Marketing automation : Both tools offer email and SMS marketing automation. Dotdigital also has a good email builder.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

ROI Revolution

OCTOBER 1, 2021

As the market remains uncertain and consumer habits continue to fluctuate, what does the future hold for the lawn and garden industry? If you are a lawn and garden brand or retailer, how can you confidently make decisions about your marketing strategy in 2022 and beyond? The global outdoor furniture market was valued at $17.1

Outdoor 78

Outdoor B2C Supplies Consumer 78

Omnisend

MAY 12, 2023

Main features Unlike MailerLite, Omnisend goes beyond email marketing and offers omnichannel marketing options, such as SMS marketing and push notifications. Other ecommerce features offered by Omnisend include product recommendations, unique discount codes, and more.

Live Chat 78

Live Chat Shopify Social Media Omnichannel 78

Omnisend

JUNE 6, 2023

Omnisend is a marketing automation platform that is designed for ecommerce businesses. It can help enhance customer engagement, automate marketing campaigns, and optimize your ecommerce marketing strategy. It is the ideal platform for your omnichannel marketing strategy. But it is not built for ecommerce.

Live Chat 78

Live Chat Shipping Costs Omnichannel BigCommerce 78

BigCommerce

MARCH 31, 2017

This article was written in collaboration with Gorilla Group , which contributed heavily to the 9 actionable tips you’ll read through below. Gorilla Group is an award-winning ecommerce service provider – including 4 Webby Awards and 2 Interactive Media Awards – and BigCommerce Elite Partner. B2B Ecommerce Misconceptions.

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SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Let your B2C CRM do the heavy lifting!

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MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Not every B2C business has the same exact customer lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Ecommerce Platforms

FEBRUARY 27, 2023

Do you run an ecommerce business? That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. Outbound also does little to establish a brand image, so you may remain just another eCommerce store to the clients.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Inflow Insights

JUNE 9, 2021

Editor’s note: This article was last updated in 2020 and has been since been updated for accuracy. Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Payoneer

MARCH 4, 2019

If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. How to Create an eCommerce Influencer Strategy. Traffic to eCommerce pages. Chances are the post by your favorite blogger. What Is an Influencer?

Social Media 30

Social Media eCommerce eCommerce Marketing B2C 30

BigCommerce

NOVEMBER 16, 2017

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. In this guide, we’ll walk you through the absolute must-haves and must-knows for a solid ecommerce shipping strategy that makes both your margins and your customers happy. Increase average order value.

Shipping Costs 420

Shipping Costs Shipping Merchant Services eCommerce 420

ROI Revolution

JANUARY 3, 2020

These posts covered a wide range of topics, from recaps of events like Amazon Prime Day & Google Marketing Live to major trends in digital marketing like machine learning & Google Smart Shopping to optimization tactics around local SEO & keyword research. December 2019 Marketing News: Wrapping Up.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

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JANUARY 25, 2018

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

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AUGUST 21, 2018

As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. Here are 5 tactics that are proven to boost ecommerce conversions and drive more revenue for your business. Best of all, these are actionable tips that you can implement easily on your own ecommerce website right now.

eCommerce 210

eCommerce Shipping Costs Webinar Shipping 210

Ecommerce Platforms

JANUARY 4, 2023

The best headless ecommerce platforms are rapidly grabbing the attention of business owners looking to stand out from the crowd with unique customer shopping experiences. As the commerce world continues to evolve, consumers are looking for ever-more flexible and unique interactions online. Here are some of the top picks for 2023.

eCommerce Platforms 104

eCommerce Platforms eCommerce Merchant Services Multi-channel 104