Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. For example, what are you trying to achieve? The answer?

B2B 314

B2B B2C Multi-channel Marketing 314

Optimizely

MARCH 19, 2019

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. Instagram, for example, is key for new product discovery.

eCommerce 259

eCommerce Multi-channel B2C Social Media 259

Optimizely

JULY 5, 2018

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

Kibo

JANUARY 27, 2021

In 2021, B2B companies will be more reliant than ever on digital channels. Amazon’s role as a standard-setter in B2C ecommerce is now crossing over into corporate purchasing, with the company’s B2B unit, Amazon Business, growing faster than the company overall. Multi-touchpoint capabilities. Real-Time Shipment Information.

eCommerce Platforms 115

eCommerce Platforms B2B Payment Services White Paper 115

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant’s MyWit site is a great example. In general, B2B customers want to see their B2C conveniences transfer over. 64% of B2B customers want scheduled deliveries.

B2B 402

B2B eCommerce B2C Merchant Services 402

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Let’s look at a couple examples.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Optimizely

MAY 2, 2019

The once darling channel of marketers and consumers alike has unfortunately earned a bad rep due to some sketchy marketing tactics (hello batch-and-blast). This is a fantastic way to measure whether your marketing messages and email program actually make an impact on the bottom line for your B2C business. Let’s talk about email.

Multi-channel 150

Multi-channel Channel B2C Social Media 150

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). It’s Now or Never. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Ecommerce Platforms

OCTOBER 26, 2021

The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. So your support team, for example, we'll be able to gain access to vital data as well as work in sync with marketing and every other department. Flexible Multi-Store. Omnichannel.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

GetElastic

AUGUST 25, 2021

APIs can be described as the connective tissue that enables a multi-solution architecture to deliver business value. Today's digital economy makes multi-channel the expected norm of buyers, even more so after the pandemic. . Digital Transformation.

Payments 148

Payments Payment Services eCommerce Multi-channel 148

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Clearly, the potential is still there for brands to capitalize on a massive opportunity in online advertising.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Groove

JULY 29, 2022

With multi-storefront and multi-channel selling capabilities, you can list your products in more places than with standard shopify plans. B2C Focused While other platforms are focused on other verticals such as B2B, Shopify focuses primarily on the business or direct to consumer segment of the market.

Shopify 195

Shopify Merchant Services Payment Services Presentation 195

BigCommerce

OCTOBER 10, 2017

With an ecommerce business, especially a B2C business, there are a lot a lot of customers and prospects in and out in the months between October and January. Just one more example here to really drive this home –– include a countdown on your emails for the purchasing deadline so products get where they need to go in time for the holidays!

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Optimizely

JUNE 12, 2018

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms.

Channel 225

Channel Multi-channel Books Omnichannel 225

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. An example would be hearing the crunch and experiencing the taste of a potato chip.

Technology 251

Technology Retail Customer Experience Presentation 251

Ecommerce Platforms

FEBRUARY 10, 2023

It comes with superior customer support, more checkout customization, multi-currency solutions, API access, and more. For example, on Shopify's Basic plan for $29 per month, you're subject to 2% transaction fees if you don’t use Shopify's native payment gateway, Shopify Payments. Cue transaction fees. This is enough for most sellers.

Shipping Costs 104

Shipping Costs Shopify Merchant Services Payment Services 104

GetElastic

OCTOBER 20, 2021

And, 67% of respondents surveyed were powering both B2B and B2C Digital Commerce as part of their strategy. Examples would include how well a hardware system performs when the number of users is increased, how well a database withstands growing numbers of queries, or how well an operating system performs on different classes of hardware”.

B2B 148

B2B B2C Demo Multi-channel 148

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Some of these brands are brand new to the space.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Fabric

SEPTEMBER 12, 2023

Headless commerce lets brands deliver seamless experiences across sales channels, providing a consistent customer journey regardless of where and how a customer embarks upon it. This means brands can differentiate the customer experience from channel to channel to create a consistent experience where desired and differentiation when needed.

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130

Ecommerce Platforms

OCTOBER 15, 2018

Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. A report by Statista estimated that while B2C was able to cumulatively achieve an impressive $2.2 That’s a given. And here’s the thing to prove it. Ever heard about it?

eCommerce Platforms 142

eCommerce Platforms B2B Payment Services Merchant Services 142

GetElastic

DECEMBER 29, 2021

For example, the ability to easily support new experiences like mobile-self checkout or, seamless integrate new technology. Business-centric solution to manage multiple customer touchpoints across several channels (B2B, B2C, B2B2C, etc.). That's not to say that a single solution will last forever. Ready for the future?

eCommerce 147

eCommerce Mobile Multi-channel B2C 147

GetElastic

AUGUST 2, 2022

Often to accommodate other geographies, channels, or brands, businesses run separate storefronts on multiple instances of an eCommerce solution to meet all of their needs. Take, for instance, Salesforce Commerce Cloud, which offers two different products to run B2B and B2C operations. Go to Eval Tool.

Multi-channel 78

Multi-channel B2B Customer Data eCommerce 78

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Examples of platforms that were incapable of scaling to meet surging demand include Nike’s and Ulta Beauty’s websites during Black Friday sales in 2022.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

GetElastic

MARCH 23, 2022

For example, those using Salesforce Commerce Cloud are only able to hire Salesforce developers and architects who cost $12,000 more per hire. With Catalog Composer from Elastic Path, merchandisers can rapidly create complete catalogs that tailor to specific needs of your customers across channels, touchpoints, and geographies with ease.

Payments 78

Payments Multi-channel Payment Services B2B 78

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

MAY 16, 2019

Solving channel conflict is top of mind for many manufacturers. How do you go direct to the consumer without alienating your distribution channel? For example, Rolls-Royce is selling jet engines to airlines on a pay-per-use model. Many turn to a marketplace model and invite their distributors to sell there.

B2B 119

B2B Merchant Services Multi-channel B2C 119

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. But unless your target audience is comprised of multi-millionaires, your average order value (AOV) likely depends on an array of products at different price points.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

BigCommerce

APRIL 24, 2018

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations.

eCommerce Platforms 419

eCommerce Platforms Payment Services Shipping Costs eCommerce 419

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. For example, someone searching for “mens hiking boots” is going to require different content than someone searching for “mens Vasque Sundowner” or “Vasque vs Asolo boots.” The end goal? How to Create a Content Strategy for eCommerce.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Ecommerce Platforms

APRIL 2, 2021

You can enjoy page speed up to 3 times faster than anything you get with BigCommerce, sell across 20 channels, including eBay and Instagram, and process as many as 10,978 checkouts per minute. BigCommerce customers can create unlimited staff accounts, and combine sales channels across Amazon, eBay, and beyond. BigCommerce Cons ??.

BigCommerce 152

BigCommerce Shopify Shipping Costs Merchant Services 152

Kibo

JULY 24, 2020

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Managing all of this while keeping the wheels turning requires robust admin tools that offer multi-layered B2B and B2C management. Even before COVID-19, it was one of the fastest growth channels.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? For example, CocaCola uses black, white, and red as its primary website colors.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kibo

MAY 5, 2022

This is true whether you’re a retailer or a brand, your focus is B2B, B2C, or both, or whatever your use case is (e.g., A PBC is built by grouping a collection of APIs together to solve a business need (we’ll list some specific examples of order management PBCs in a minute).

Games 71

Games Management Fulfillment Multi-channel 71

Omnisend

JANUARY 8, 2024

Here are some email examples to boost customer loyalty : Re-engagement emails : Sent to inactive customers to reconnect with them Welcome series : Make the customer feel recognized. In the B2C ecommerce space, it’s $68 per customer. You can send post-purchase emails and drip campaigns based on customer data and behavior.

Customer 88

Customer Customer Retention Social Media X-cart 88