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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.

Fashion 150
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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

After six months of B2C sales in the U.S., Insights help the brand ensure that products are fulfilled in a timely fashion and that the company knows when to place POs with vendors as well as which items to include in those POs.

POS 262
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B+S Logistik achieves rapid Ecommerce Growth using Descartes pixi* Warehouse Management Solution

Retail Technology Review

Descartes Systems Group announced that B+S Logistik, the German logistics service provider, has expanded its contract logistics business with new business-to-consumer (B2C) ecommerce operations using the Descartes pixi* warehouse management solution (WMS) to support order fulfilment in fashion, food distribution and other segments.

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The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

Although eBay auctions are not very fashionable at the moment, they can offer an excellent route to market by connecting bargain hunters with good deals. Outsource Your Fulfilment: You don’t make money stuffing envelopes, and your warehouse is probably the least efficient part of your business.

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

More often than not, an online business operates in the same fashion as brick and mortar stores. The Keyword planner helps you make good strides for your B2C website. For B2C setups, you can never go wrong with it's blogging functionality. Streamline Your Order Fulfillment Process. The reason is pretty simple. Big Cartel.

eCommerce 172
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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Kissmetrics

Yes, it can be challenging to plan and fulfill different types of marketing content. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. Step 4: Identify Marketing Calendar Themes.

Marketing 363