The Empowered Marketer: Branding the Cannabis Industry
Optimizely
NOVEMBER 14, 2018
Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Obviously, it’s different if you’re doing a B2B type sale versus a B2C, but how do you make that shift? They really know their game. If it’s training or nutrients or growing or lights. Huge mistake.
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