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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

AI can be trained to feel more personal, but proceed with caution. Become a trained ally : Beyond in-the-moment opportunities, generative AI helps retailers improve the consumer experience long-after the first – or 50th – sale. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 246
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5 Ways to Instantly Gain More Leads

Kissmetrics

Host a Training Webinar. A training webinar is your opportunity to showcase your knowledge and experience. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products.

Webinar 297
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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester eCommerce

He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Daniel Kahneman was an unlikely economist. Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled.

Consumer 212
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Brands also will need to train their teams to interpret AI insights for customizing client interactions, such as personalized email campaigns, tailored product offerings and predictive ordering. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 263
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Reap The Rewards Of Retail With Smart Tools For Store Associates

Forrester eCommerce

In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.

Retail 440
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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. Lesson #1: PLA Campaigns.

eCommerce 363