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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Or marketers can include a button to count likes, similar to Facebook.

Marketing 260
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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 370
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April.

Magazine 242
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The Top 10 Ecommerce Metrics Every Marketer Should Track

Optimizely

Are you getting actionable insights that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

eCommerce 186
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How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Optimizely

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? You not only have to collect all of the data about your buyer’s behaviors, you also have to centralize it, analyze it, and use it to trigger specific and thoughtful marketing campaigns. Sound tough?

Marketing 186
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The Top 10 Ecommece Metrics Every Marketer Should Track

Optimizely

Are you getting actionable insight that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Turning to an experienced MOA provides you with pre-built architecture and a diverse network of companies that you can potentially partner with to move into new markets and expand your reach.