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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

This allows brands to diversify and increase resiliency in the face of economic downtimes and allows them to realize a number of other goals, including: Increased sales from the trust consumers place in direct brand relationships. The post Multichannel Commerce Series: Connect to the Right Channels appeared first on ChannelAdvisor.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

This allows brands to diversify and increase resiliency in the face of economic downtimes and allows them to realize a number of other goals, including: Increased sales from the trust consumers place in direct brand relationships. The post Multichannel Commerce Series: Connect to the Right Channels appeared first on ChannelAdvisor.

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The Rise of B2B E-Commerce on Marketplaces

ChannelAdvisor

B2B buyers are purchasing more like B2C consumers, which means the path to discovery and purchase is becoming more diverse. It’s easy to say that you want to list on 50 marketplaces, but each comes at a cost — whether it’s warehouse fees, advertising costs, shipping products to a new country, and many other considerations.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. How do you measure multiple channels?

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Lesson Learned: Cheaper Is Not Always Better

RetailMinded

Multichannel $10 million B2C baseball training brand, based out of Kent, Washington . We’re all guilty of occasionally wondering if the grass is greener on the other side – and sometimes we have to learn the hard way that, actually, it isn’t. .