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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Build a winning strategy. . Defend your brand’s winning position. . How to Win on Amazon.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Build a winning strategy. . Defend your brand’s winning position. . How to Win on Amazon.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

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Distribution and Wholesale Seek Retail Skillset to Gain Competitive Edge

365 Retail

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. For distributers and wholesalers, the emergence of multichannel business access points necessitates price transparency, and price equity.

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The Rise of B2B E-Commerce on Marketplaces

ChannelAdvisor

B2B buyers are purchasing more like B2C consumers, which means the path to discovery and purchase is becoming more diverse. Sellers must have centralized strategies for repricing, product data optimization and syndication, advertising, analytics, and connections to fulfillment and shipping partners. . What is driving this growth?

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. How do you measure multiple channels?

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The Rise of B2B E-Commerce on Marketplaces

ChannelAdvisor

B2B buyers are purchasing more like B2C consumers, which means the path to discovery and purchase is becoming more diverse. Sellers must have centralized strategies for repricing, product data optimization and syndication, advertising, analytics, and connections to fulfillment and shipping partners. . What is driving this growth?