article thumbnail

Holiday Marketing: 5 Tips To Increase eCommerce Sales

Groove

Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Provide A Holiday Shipping Schedule. the shipping deadlines and last order dates. Be transparent upfront about the shipping details to avoid customer frustration and, instead, increase trust.

eCommerce 243
article thumbnail

Top 10 B2C Online Marketplaces to Watch in 2020

Algopix

Best B2C marketplaces in 2020 and what can you learn from them? The marketplace offers lower administrative fees as well as personalized recommendations to buyers. Other perks include free shipping and a 5% discount off Target credit cards. Orders can be shipped independently or by SBN (Shipped by Newegg).

B2C 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. The smartest way to increase margins and profitability in a down economy is by using AI to intelligently recommend higher margin products.

eCommerce 236
article thumbnail

Removing Friction In The eCommerce Customer Journey

Groove

Touchpoints during this phase include anything from word of mouth recommendations, organic or paid social media, search engines, apps or any other outlet where a potential customer may find a brand for the first time. Also, use intriguing subject lines and product recommendations to personalize your email marketing strategy.

eCommerce 370
article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

And many retail brands store their shoppers’ individual sizes and preferences in their profiles, so they can make personalized recommendations based on what shoppers have already said they want. B2B or B2C? Tailor checkout experiences in the same way as the rest of the ecommerce journey. Member or non-member? High or low price?

Payments 264
article thumbnail

6 Ways to Avoid and Improve Email List Fatigue

Optimizely

Some examples of this include: Personalized product recommendations based on browsing history. For example, if you use a B2C CRM that provides a preference center, subscribers can easily opt in and opt out as often as they like to specific messages. There simply is no one-size-fits-all approach in B2C marketing.

article thumbnail

Lure Customers Away from Amazon with a Fantastic Ecommerce Experience

Optimizely

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. This can be incredibly frustrating for you as a B2C marketer, and can actually hurt your sales in the long run.

eCommerce 170