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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114
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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

The smartest way to increase margins and profitability in a down economy is by using AI to intelligently recommend higher margin products. AI can intelligently hunt for clues along the shoppers’ journey to determine the next best product to recommend, creating the best experience possible with minimal data.

eCommerce 198
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Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Retail TouchPoints

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 210
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How eCommerce Impacts B2B Account Management

GetElastic

I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned. Recommended Action: Account managers likely have a list of repeatable tasks the eCommerce and marketing automation teams can use to design more self-service buyer experiences.

B2B 141
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Marketers Need to Rethink Strategies for Attracting Younger Generations

Retail TouchPoints

According to our recent survey , one-third of Gen Z respondents (32%) said they were motivated to purchase from brands that offered comforting and empathetic brand messaging. Our survey found that while Gen Z plans to buy online this holiday season, not all of them would do so given an option to shop brick-and-mortar.

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6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. Unfortunately, omnichannel remains a struggle for many B2C brands. Brad Wolansky, CEO of Dover Saddlery.

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

Nothing might of ever happened, if it weren’t for Magento Go shutting down and recommending their customers to BigCommerce. The email they sent to alert us recommended BigCommerce. On top of RivetWorks, I also use Shopper Approved (which automates a survey as well for text-based reviews). Sales were flat throughout the 2000s.

B2B 371