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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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How Gen Z is Disrupting the Fragrance Sector

ESW

The fragrance sector of the beauty industry has always been a strong player, but its growth in the post-pandemic era has been booming. Some are taking that income to the ecommerce beauty and fragrance market in droves. In addition to aesthetic motivations, Gen Z seeks out home fragrance as part of their health and wellness routines.

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

After eight years at Amazon — during which time she not only managed the pandemic-stressed toilet paper business but also helped launch the ecommerce giant’s professional and luxury beauty segment and served as Chief Marketing Officer for Amazon Fashion — Trousdale has taken on a new challenge.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Customers love content,” Alland said. On social media, members of the Olivela team share tips for surviving work-from-home life.

Consumer 130
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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Customers love content,” Alland said. On social media, members of the Olivela team share tips for surviving work-from-home life.

Consumer 130
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Viking Waffles Sets Sail to Reinvent Healthy Eating

Smile.io

From baking waffles in a church kitchen to setting up a local bakery to expanding to a full team, the brand has attracted waffle lovers, fitness enthusiasts, and other like-minded health-conscious people along the way. Adding a dash of fun to social media Wondering what Viking Waffle’s recipe for building a strong community is?