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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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Very launches virtual try-on experiences for beauty customers

365 Retail

Working with Modiface, the retailer plans to expand the use of augmented reality across more make-up, hair colour and nail products, to create a more immersive beauty shopping experience. The post Very launches virtual try-on experiences for beauty customers appeared first on 365 RETAIL | Retail Technology News. year-on-year).

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

After eight years at Amazon — during which time she not only managed the pandemic-stressed toilet paper business but also helped launch the ecommerce giant’s professional and luxury beauty segment and served as Chief Marketing Officer for Amazon Fashion — Trousdale has taken on a new challenge.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. It’s not just about broadcasting on all channels, though.

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What Your Ecommerce Brand’s Replenishment Campaigns Are Missing

Optimizely

Replenishment campaigns are extremely important to ecommerce brands, especially in industries where the same product is frequently purchased like health and beauty and food and beverage. When brands think about replenishment campaigns, email is the channel that often comes to mind and rightfully so.