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CVS Media Exchange Joins Pinterest’s Clean Room Initiative

Retail TouchPoints

“Our commitment to data transparency at CMX is a core pillar that we anchor our strategy in, and we’re excited to embark on this new clean room initiative with a trusted partner whose audience of health and wellness and beauty seekers aligns with our own,” said Parbinder Dhariwal, VP and General Manager at CVS Media Exchange in a statement. “We’re

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Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

Nike outperformed its peers with its quick move to leverage the digital ecosystem to help its customers maintain their physical and mental health while at home. Leverage Social Media?. Kora Organics is a beauty brand. These masterclasses have increased their engagement on social media.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. On social media, members of the Olivela team share tips for surviving work-from-home life.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. On social media, members of the Olivela team share tips for surviving work-from-home life.

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10 Beauty Brands Using Minimalist Design to Elevate Products

Blue Acorn

Why do minimalist website designs and user experiences work in the beauty industry? The beauty industry is cluttered with household names, retailers, and digitally native brands alike. Minimalist blends beautiful visuals with prime functionality—removing the clutter and noise that often deters customers from making a purchase.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

From engaging with customers to creating a social media presence to managing inventory, read on to learn how to ready your business for Black Friday. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing. Over the past three years, eCommerce website traffic from social media tripled !

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I